You probably don't have to think too hard to recall the early days of the coronavirus lockdowns. When all we wanted was an excuse to get out of our homes, bikes became that excuse. You could head out your front door and get some exercise while maintaining your social distance. It was the perfect pandemic escape. And so it was no big surprise when bike sales skyrocketed. One would think that it would be a great time to be in the cycling business. Instead, a global economy dealing with supply chain delays, factory shutdowns, and parts shortages meant that there was no supply to meet the demand. Not exactly what any business owner would call ideal. Our guest today is Diaa Nour, founder of Ventum, a direct-to-consumer bike brand out of Heber City, Utah. Ventum first burst onto the scene with their triathlon bike, turning heads with its signature Z-shaped frame. From there they quickly expanded their lineup to include road and gravel bikes to mirror national trends. Diaa has big plans on the horizon for Ventum, but before he can accomplish those goals he's got to maneuver around the global supply chain backup just like the rest of us.

Listen in as we cover everything from why starting a bike company was way more difficult than he initially assumed, why he prioritized sponsoring female triathletes in an effort to level the gender wage gap between men and women, and why he chose to partner the brand with perhaps the most polarizing figure in cycling, Lance Armstrong.