You list protected meal breaks, no weekend work, and flexible hours in your job ad.

So does every other clinic in your city.

How do vets and nurses decide? They can't tell you apart. So they don't apply. Or they apply everywhere and mean nowhere.

Meanwhile, down the road, another clinic fills their position in three weeks. Same benefits. Same salary. Same city. But vets and nurses already knew their team actually gets lunch breaks - because they've been watching it happen for months before that clinic even advertised.

That's not luck. That's visibility before vacancy.

I'm Julie South. I run VetClinicJobs and help vet clinics across Australia, New Zealand and beyond build Culture Centres through Culture Storytelling. I've seen hundreds of clinics add more benefits to their job ads, wondering why nobody applies - while their competitors show their Quality of Life at Work year-round and attract people who've already decided.

This episode shows you why competing on Quality of Life through job ads keeps you trapped, how the system changed in three ways most clinics haven't noticed, and the one question that changes everything about how you think about Quality of Life at Work.

I'd love to help you, if you'd like that - email me or connect with me on LinkedIn.

Could Your Kind of People recognise Their Kind of Clinic?

A job ad may catch a vet’s or nurse’s eye. But it’s their own due diligence that determines whether they apply—or keep in touch.

Culture Story Centres turn real experiences from inside your team into credible, discoverable recruitment evidence, giving vets and nurses meaningful reasons to choose your clinic.

Explore Culture Story Centres for veterinary clinics

What does a locum vet who's worked at five different clinics across New Zealand think when she walks into CareVets Gisborne? "I've actually loved it."

Dr Camille Bonini is an English vet on a working holiday visa with absolutely no reason to sugarcoat anything. She's seen what good looks like and what doesn't. So when she talks about a nursing team that's always two steps ahead, surgical schedules that actually finish on time, and a head nurse who stays calm when things get chaotic, you know she's telling it straight.

This is what a well-run clinic looks like through genuinely fresh eyes.

If you're from the UK or Ireland considering New Zealand, or you're responsible for recruitment and wondering what "Culture Storytelling" actually means in practice, this conversation shows you exactly that. No marketing speak. Just a locum vet sharing what she found when she arrived.

CareVets Gisborne is looking for their next permanent small animal vet. Details at vetclinicjobs.com/carevetsgisborne

Could Your Kind of People recognise Their Kind of Clinic?

A job ad may catch a vet’s or nurse’s eye. But it’s their own due diligence that determines whether they apply—or keep in touch.

Culture Story Centres turn real experiences from inside your team into credible, discoverable recruitment evidence, giving vets and nurses meaningful reasons to choose your clinic.

Explore Culture Story Centres for veterinary clinics

The $5,000 professionally produced video gets 50 likes. The blurred photo of your team laughing at closing time gets 20 shares.

Why?

Most clinics think polish equals professionalism equals hires. They're wrong.

Shares trump likes because shares reach extended networks - the thousands of vets and nurses you'll never reach from your clinic account alone. But getting shares requires something most clinics aren't doing.

I'm Julie South. I run VetClinicJobs and help vet clinics across Australia, New Zealand and beyond build Culture Centres through Culture Storytelling. I've seen hundreds of clinics invest in professional content that sits there gathering digital dust while their competitors' imperfect posts travel.

This episode shows you what makes Culture Stories shareable, why making yourself look good backfires, and how to tell if your posts will travel or sit there. You'll get a simple audit to run on your last five posts and know exactly what to change.

I'd love to help you, if you'd like that - email me or connect with me on Linkedin.

Could Your Kind of People recognise Their Kind of Clinic?

A job ad may catch a vet’s or nurse’s eye. But it’s their own due diligence that determines whether they apply—or keep in touch.

Culture Story Centres turn real experiences from inside your team into credible, discoverable recruitment evidence, giving vets and nurses meaningful reasons to choose your clinic.

Explore Culture Story Centres for veterinary clinics

Dr Ross Milner has worked everywhere from Antarctica to Fiji — but chose Gisborne as the best place in New Zealand for a vet to settle.
In this episode, he explains why, and what day-to-day life as a vet there actually looks like.

Dr Ross talks about:

• what surprised him most about living on the East Coast
• the kind of caseload you can expect in a regional clinic
• how the nursing team works (and why he’d trust them with his own dog)
• what the after-hours roster really feels like
• the community moments that made him feel welcome
• why he’s usually home by 5pm
• and how he often gets to go home for lunch

If you’ve ever wondered what it’s really like to live and work as a vet in Gisborne — or you’re considering your next move as an experienced small-animal vet — this conversation gives a grounded, honest view from someone who’s lived and worked all over the world.  

Check out CareVets Gisborne

I’m Julie South. I run VetClinicJobs and help vet clinics across Australia, New Zealand and beyond attract vets and nurses by showing what working there genuinely looks like through culture storytelling.

If lifestyle matters to you as much as the medicine, check out the full position details.

Could Your Kind of People recognise Their Kind of Clinic?

A job ad may catch a vet’s or nurse’s eye. But it’s their own due diligence that determines whether they apply—or keep in touch.

Culture Story Centres turn real experiences from inside your team into credible, discoverable recruitment evidence, giving vets and nurses meaningful reasons to choose your clinic.

Explore Culture Story Centres for veterinary clinics

When Sarah shares a Culture Story from her personal profile, her vet school friends believe her. When your clinic posts the same thing, it's marketing.

Sarah has 338 Facebook friends, 500 LinkedIn connections, 264 Instagram followers. Jake and Emma have similar. That's thousands of vets and nurses you'll never reach from your clinic account alone.

But most clinics haven't asked their team to share because you're worried about control, don't know what to give them, or don't know how to ask.

Six months of doing nothing = 180 days of lost reach.

I'm Julie South. I run VetClinicJobs and help vet clinics across Australia, New Zealand and beyond build Culture Centres through Culture Storytelling. I've worked with hundreds of clinics who say "our team should share" but don't know how to make it happen. This episode shows you how.

You'll learn how to start with your three most engaged people, what to give them to share, and how to make it easy so sharing becomes normal instead of forced.

Could Your Kind of People recognise Their Kind of Clinic?

A job ad may catch a vet’s or nurse’s eye. But it’s their own due diligence that determines whether they apply—or keep in touch.

Culture Story Centres turn real experiences from inside your team into credible, discoverable recruitment evidence, giving vets and nurses meaningful reasons to choose your clinic.

Explore Culture Story Centres for veterinary clinics

Dr Loren Cribb has been calling Gisborne home since 2014. She started as a nervous new grad from the South Island and stayed for the trauma cases, the hunting dogs, and a nursing team that's always "one step ahead."

This is what it's actually like to work at CareVets Gisborne.

The variety: "If you're only wanting to do vaccinations and dentals, it's not the clinic for you. If you like a little bit of a challenge and excitement, then you can definitely get it."

The team: "You go to ask for something and someone's already done it. Someone's already setting something up. You really just get to focus on what's happening with your patient."

The roster: Currently 1-in-4 after hours (shared with another clinic), about to become 1-in-6 when they hire their next vet.

The opportunity: "There is a lot of underutilised orthopaedic equipment in the clinic because we currently don't have anyone doing orthopaedics."

The location: "I like to be not on the way to anywhere. It's a perfect balance between semi-rural and still accessible."

I'm Julie South. I run VetClinicJobs and help vet clinics across Australia, New Zealand and beyond build Culture Centres through Culture Storytelling. This episode is part of CareVets Gisborne's REAL+STORY series - showing what working there genuinely looks like through real veterinary voices.

If you're an experienced small animal vet considering your next move - especially if ortho interests you - check out the full position details. 

Could Your Kind of People recognise Their Kind of Clinic?

A job ad may catch a vet’s or nurse’s eye. But it’s their own due diligence that determines whether they apply—or keep in touch.

Culture Story Centres turn real experiences from inside your team into credible, discoverable recruitment evidence, giving vets and nurses meaningful reasons to choose your clinic.

Explore Culture Story Centres for veterinary clinics

You're posting about your team. Nothing's happening.

That's because you're copying clinics who haven't figured it out either.

This episode shows you what you're actually looking at when you see those bland team posts - and why the water cooler conversation you keep having is the actual problem.

I'm Julie South. I run VetClinicJobs and help vet clinics across Australia, New Zealand and beyond build Culture Centres through Culture Storytelling - so vets and nurses think "They're My Kind of People." 

I've heard "we should really show what it's like here" hundreds of times. Most clinics never start. This episode is why.

You think your only options are post bland content or do nothing. There's a third option most clinics haven't seen: Culture Stories that sound like real humans, not meeting memos.

This episode shows you what those actually sound like, why the Emperor has no clothes, and how to start without making it weird for your team.

If you've been having the "we should do this" conversation for months and nothing's happened yet - hit play.

LINKS MENTIONED:
[email protected]

Julie at Linkedin

Could Your Kind of People recognise Their Kind of Clinic?

A job ad may catch a vet’s or nurse’s eye. But it’s their own due diligence that determines whether they apply—or keep in touch.

Culture Story Centres turn real experiences from inside your team into credible, discoverable recruitment evidence, giving vets and nurses meaningful reasons to choose your clinic.

Explore Culture Story Centres for veterinary clinics

Three-minute commute. One traffic light. Equipment that surprises people. And a team so competent that Emma doesn't get called when her team is on call at the weekends.  

Emma moved from Auckland four years ago and describes what it's like working somewhere that invests in building capability in-house - whether that's funding her Bachelor's degree or equipping the clinic to handle cases that would otherwise mean a four-hour drive for clients.

If you're a small animal veterinarian looking to make your next career move you owe it to yourself to check out the opportunity at CareVets Gisborne.

Find out more about CareVets Gisborne: vetclinicjobs.com/carevetsgisborne

Could Your Kind of People recognise Their Kind of Clinic?

A job ad may catch a vet’s or nurse’s eye. But it’s their own due diligence that determines whether they apply—or keep in touch.

Culture Story Centres turn real experiences from inside your team into credible, discoverable recruitment evidence, giving vets and nurses meaningful reasons to choose your clinic.

Explore Culture Story Centres for veterinary clinics

Are you going dark between job ads—and is that silence costing you when the next resignation hits?

Most vet clinics think you stop posting when you're fully staffed. Then someone resigns and you're introducing yourself to complete strangers. Again. Just like last time.

This episode is about why the ordinary moments you're dismissing—the blurry photos, the mundane Mondays—are exactly what keeps you visible to future vets and nurses who might be your kind of people.

In this episode, host Julie South of VetClinicJobs, gives you a 15-minute weekly routine to make staying visible to the vets and nurses you want on your team, sustainable.

Because staying dark isn't free. It just feels like it is—until you need to hire again and nobody knows who you are.

Could Your Kind of People recognise Their Kind of Clinic?

A job ad may catch a vet’s or nurse’s eye. But it’s their own due diligence that determines whether they apply—or keep in touch.

Culture Story Centres turn real experiences from inside your team into credible, discoverable recruitment evidence, giving vets and nurses meaningful reasons to choose your clinic.

Explore Culture Story Centres for veterinary clinics

Sarah left CareVets Gisborne. Then she came back.

In this episode, you'll hear why the team she left was the team she missed most, what it's really like becoming part of a community where you chat about patients while doing your grocery shopping, and the clinical variety that comes with being the main option when referral hospitals are too far away.

If you're a small animal veterinarian looking to make your next career move you owe it to yourself to check out the opportunity at CareVets Gisborne.

Find out more about CareVets Gisborne: vetclinicjobs.com/carevetsgisborne

Could Your Kind of People recognise Their Kind of Clinic?

A job ad may catch a vet’s or nurse’s eye. But it’s their own due diligence that determines whether they apply—or keep in touch.

Culture Story Centres turn real experiences from inside your team into credible, discoverable recruitment evidence, giving vets and nurses meaningful reasons to choose your clinic.

Explore Culture Story Centres for veterinary clinics