This episode was recorded live at SaaStock Europe 2025. Alex Theuma sits down with Mariam Hakobyan, CEO and Co-founder of Softr, to explore the evolution of app building in the AI era.

Mariam explains why Softr is focusing on AI-powered no-code and why the companies that focus on solving real, hard problems will define the next generation of SaaS.

Alex and Mariam discuss how Softr’s journey to over 1 million non-technical builders, the debate around vibe-coded apps, how AI is transforming no-code, and what it really takes to build a product that lasts.

- The difference between vibe code and no-code platforms

- How AI and no-code together are changing how teams build software

- Softr’s organic growth story: 1M builders, zero sales team

- Why solving fundamental problems still wins

- The hardest challenge for SaaS founders today: distribution

Guest links:

LinkedIn - https://www.linkedin.com/in/mariamhakobyan/

Website - https://www.softr.io/  

 

 

Check out the other ways SaaStock is helping SaaS founders move their

business forward: 

🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland

Book tickets: https://saastock-europe.com/tickets/

🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas

Book tickets: https://saastock-usa.com/

🤝 SaaStock Founder Membership: A private members group of B2B SaaS

founders between $100K - $10M ARR who are committed to growth and

helping others (https://www.saastock.com/founder-membership/)

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bringing together SaaS enthusiasts and experts to discuss the most

pressing topics in SaaS (https://local.saastock.com/home)