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Videos for Local Business: What Works, What Hurts, What Converts
Thinking about adding a video to your homepage? Before you hit upload, listen to this episode. We break down the real impact of videos on your website’s performance - what helps, what hurts, and what actually gets people to call or buy.
From autoplay background videos that tank your load time to pop-up explainers that boost conversions, we’ll show you what works in 2025 and beyond. If you want more engagement without sacrificing your SEO, this episode is your blueprint.
You’ll learn:
The pros and cons of background videos vs. pop-up (click-to-play) videos
How video impacts site speed, conversions, and rankings
What types of videos convert best for local businesses
Where to place your video for maximum effect
How to start creating high-impact videos fast (even on a budget)
Resources Mentioned in This Episode:
- Google PageSpeed Insights – Test your homepage speed and see how video affects performance
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
View all episodes
By Magnified Media
4.8
1616 ratings
Thinking about adding a video to your homepage? Before you hit upload, listen to this episode. We break down the real impact of videos on your website’s performance - what helps, what hurts, and what actually gets people to call or buy.
From autoplay background videos that tank your load time to pop-up explainers that boost conversions, we’ll show you what works in 2025 and beyond. If you want more engagement without sacrificing your SEO, this episode is your blueprint.
You’ll learn:
The pros and cons of background videos vs. pop-up (click-to-play) videos
How video impacts site speed, conversions, and rankings
What types of videos convert best for local businesses
Where to place your video for maximum effect
How to start creating high-impact videos fast (even on a budget)
Resources Mentioned in This Episode:
- Google PageSpeed Insights – Test your homepage speed and see how video affects performance
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
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