In this episode, Steve Fretzin and Vikrant Shaurya discuss:

• Writing a book to better your business. 
• Ghost writing versus angel writing. 
• How AI is changing the writing field. 
• How to promote your book to generate business. 

Key Takeaways:

• Becoming an author establishes you as an authority in the area as well as distinguishes you from your competition. 
• Book covers are extremely important - especially online, you are competing with millions of other books. You want to grab attention quickly and well. 
• The profit of your books comes from the position and your promotion of the book.  
• Podcasting, either your own or being a guest on someone else’s, is a great way to promote your book as well as promote your business and what you do. 

"If you become an author you will be establishing yourself as an authority - it's authority on demand." —  Vikrant Shaurya

Connect with Vikrant Shaurya:  

Website: https://bestsellingbook.com/

Book a Call: https://bestsellingbook.com/call

YouTube: https://www.youtube.com/channel/UC6n9_bONnLWy168-8vRgC0w

LinkedIn: https://www.linkedin.com/company/bestsellingbook/ & https://www.linkedin.com/in/vikrantshaurya/

Instagram: https://www.instagram.com/bestsellingbookdotcom/

Facebook: https://www.facebook.com/bestsellingbookdotcom  

Download Vikran’s checklist to make publishing your own book easy! 

https://bestsellingbook.com/checklist

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.