At just 19 years old, Violette Serrat shifted her career ambitions from fashion design and painting to makeup artistry. She began reaching out to photographers and models and producing shoots for free so she could practice her art and build a portfolio. Eventually, her work was recognized by Vogue France, and just a year later, she signed on as makeup director at Dior. Over the next decade, she took on roles at beauty companies such as Sephora, Estée Lauder, and Guerlain. Along the way, she developed her own aesthetic and technique, which she began to share on her popular YouTube channel. In 2021, she made the pivot to build her own company and launched Violette_FR, a beauty brand that encourages people to embrace their natural beauty while also being creative and having fun.