In today’s episode of Behind the Stays, we’re diving into one of the biggest mysteries plaguing modern hospitality entrepreneurs — how do you take all that beautiful, buzzworthy content that’s racking up views on Instagram and actually turn it into real bookings?

My guest today is Dustin Baker, the quietly brilliant force behind Hidden Gem Media — a performance-driven marketing agency that’s helping some of the most design-forward vacation rental and boutique hotel brands in the world unlock direct booking revenue from their social media presence.

Now, I don’t say this lightly — within the last week alone, two different people in the space told me, “Zach, you need to talk to Dustin.” So we got him on the mic fast.

If you’ve ever wondered what happens after someone likes, saves, or shares your content — and how to turn that attention into actual revenue — this episode is for you.

Learn more about Hidden Gem Media

Connect with Dustin on LinkedIn

Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more.

Your host is Zach Busekrus, Head of the Journey Alliance. If you are a hospitality entrepreneur who has a stay, or a collection of stays with soul, we’d love for you to apply to join our Alliance at journey.com/alliance.