In this conversation, we discuss the mobile game Vita Mayong, exploring its gameplay mechanics, user experience, monetization strategies, and user demographics. We delve into the game's ad revenue model, highlighting its success and the criticisms it faces from users regarding ad overload. The discussion also includes comparisons with other games in the genre and insights into the target audience, particularly seniors.

The conversation concludes with reflections on user feedback and the game's future prospects. In this conversation, the speakers discuss the pervasive annoyance of ads in mobile gaming, the creative strategies used in game marketing, and the importance of funding for growth in the gaming industry.

We delve into the role of AI in game development and how it influences user engagement and game performance. The discussion also touches on the evaluation of game creatives and the effectiveness of various marketing strategies.

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/UeNb404tVVE

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 Introduction and Initial Thoughts on Vita Mayong

04:35 Gameplay Mechanics and User Experience

07:35 Ad Integration and Monetization Strategies

10:34 Target Audience and Game Design Philosophy

13:34 Dynamic Difficulty and Player Engagement

16:39 Market Performance and Competitive Landscape

19:10 Game Features and User Experience

20:57 Ad Revenue Insights

23:21 Market Dynamics and User Demographics

24:57 User Feedback and Game Monetization

29:24 Creative Strategies in Game Marketing

31:17 Funding and Growth Strategies

32:48 Competitor Analysis and Creative Inspiration

34:59 Healing Through Gaming: The Impact on Mental Health

36:45 Creative Diversity in Advertising: Strategies and Insights

38:42 The Role of AI in Gaming: Innovations and Limitations

39:47 Analyzing Ad Campaigns: What Works and What Doesn't

41:48 The Power of Storytelling in Game Marketing

44:28 Evaluating Game Performance: Metrics and Expectations

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

Vita Mayong has gained significant popularity with 9 million downloads in 30 days.

The game is heavily ad-driven, generating approximately $55 million annually.

User feedback indicates frustration with the frequency of ads in the game.

The game lacks complex features, focusing instead on straightforward matching mechanics.

User demographics suggest a target audience of older players who prefer easy-to-play games.

Comparative analysis reveals similarities with other successful mobile games like Block Blast.