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ABOUT THIS EPISODE

Emma Clarke is a freelance voiceover artist, composer, and writer based in Manchester in the UK. You don't get to have a  35-year journey of self-employment without learning a thing or two. A lot to share in this conversation in amongst the laughs.

Starting at 17, Emma knew she wanted to create her own job that combined her various interests. Her career began with recording for BBC Radio and quickly evolved into creating training playlets for businesses.

Emma emphasises the importance of client management, getting clear briefs, and managing expectations.

A key focus of our chat is Emma's systematic approach to business strategy. She conducts monthly "weather reports" to analyse trends in her personal life, work, and the wider world. This practice, along with quarterly and annual reviews, helps her stay agile and adapt to changes in the industry.

Emma shares her experiences with various marketing channels, including LinkedIn, Facebook, and her Substack podcast. She notes how these efforts, particularly her podcast, have led to unexpected work opportunities, sometimes years after initial connections were made.

And, yep - we had to bring it up. With AI unavoidable in the voiceover industry, Emma stresses the importance of being nimble and looking for adjacent opportunities. She advises us freelancers to focus on our unique skills, interests, and experiences to create new income streams.

Throughout her career, Emma has weathered various economic storms by focusing on customer service, adapting her business model, and diversifying her income streams. She emphasises the importance of being aware of subtle economic shifts and being ready to pivot when necessary.

So much good stuff in here and so much fun too. Whatever business you're in, it's all about the being freelance. Enjoy!

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