Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

This is the 3rd and last part conversation with the godfather of modern SEO himself, Rand Fishkin. Rand is the Co- founder and CEO at SparkToro. So far this week, Rand and I have discussed the evolution of search marketing. We also talked about why he has started a company that is based on audience research and how SparkToro works. Today, we're going to talk about the practice of integrating PR, social influencers and SEO . Show Notes

Connect With: 

• Rand Fishkin: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is our 2nd part conversation with Rand Fishkin, Co- founder and CEO at SparkToro. Yesterday, Rand and I talked about his view of the evolution of search and how it is blending in with other marketing channels. Today, we're going to continue our conversation talking a little bit about Rand’s current projects and how you can better understand your audience. Show Notes

Connect With: 

• Rand Fishkin: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, we're incredibly fortunate to be graced by the presence of the godfather of modern SEO himself, Rand Fishkin, Co- founder and CEO at SparkToro, which helps enterprise marketers and product folks of all stripes uncover the publications and people that influence their target audience. spark Toros powerful data set contains 70 million public websites and social profiles with a simple to use research tool that is free to try. Rand is also the author of the book, Lost and Founder. He was also the founder of a little SEO company called Moz. For our 1st part conversation, Rand and I are going to talk about the evolution of search marketing from his perspective. Show Notes

Connect With: 

• Rand Fishkin: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to our February 2021 edition of Winners and Losers on the voices of search podcast. Today, we're gonna take a look back on the month and talk about some of the trends behind the biggest movers, shakers and slackers in the SEO world. Joining us for Winners and Losers is Tyson Stockton, Vice-President of Services at Searchmetrics. Show Notes

Connect With: 

• Tyson Stockton: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to our 2nd episode with Jordan Koene, SEO Strategist and Advisor at Searchmetrics. Yesterday, Jordan and I talked about some perceived changes to Google’s algorithm. Today, we’re going to discuss some of Google's recent mobile UI changes.   Show Notes

Connect With: 

• Jordon Koene: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to today’s 1st episode where we discuss some potential changes from Google. Joining me is Jordan Koene, SEO Strategist and Advisor at Searchmetrics. Show Notes

Connect With: 

• Jordon Koene: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to our last part conversation with Collin Colburn, of Forrester. So far this week, Colin and I have talked about some of his thoughts about what happened in 2020, and his predictions for 2021 in the SEO and content marketing space. Today, we're gonna turn our attention to one of the other areas Collin focuses on, what's happening in e- commerce? Show Notes

Connect With: 

• Collin Colburn: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today’s our 2nd part conversation with Collin Colburn, Senior Analyst at Forrester. Yesterday, Colin and I talked about some of his predictions for SEO and some of the impacts of 2020 and today we're gonna talk a little bit more about the content marketing side of the house. Show Notes

Connect With: 

• Collin Colburn: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to our 1st part conversation with Collin Colburn, Senior Analyst at Forrester, which is one of the most influential research and advisory firms in the world. Collins research focuses on current and future trends in performance marketing, including strategies and best practices for search engine optimization, paid search advertising, Amazon advertising, voice search, mobile search, local marketing, and emerging marketing channels. Today, Collin is going to share some of his perspectives about what has happened and will happen in SEO this year. Show Notes

Connect With: 

• Collin Colburn: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the last episode of E-commerce SEO Strategy Week on the voices of search podcast. This week, we've been publishing episodes every day talking about what you need to know to modernize your e-commerce SEO strategies for 2021. Joining us for E-commerce SEO strategy week is Tyson Stockton, Vice-president of Services at Searchmetrics. So far this week, Tyson, and I have talked about everything from the evolving search landscape to product feeds and Google shopping, and faceted search pages. Yesterday, we talked about whether you should be creating top of funnel content or should you focus on consumers that are ready for conversions. Today, we're going to wrap up our conversation about SEO strategy talking about the hottest topic in SEO these days and how it relates to e commerce. We're going to talk about core web vitals. Show Notes

Connect With: 

• Tyson Stockton: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.