Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast episodes

  • Where should SEO fit into your marketing mix? -- Jordan Koene // Searchmetrics

    Welcome to our 1st episode talking a little bit about SEO Strategy. Joining me is Jordan Koene, SEO Strategist and Advisor for Searchmetrics. Today, we’ll be discussing, where SEO fits into your marketing mix. Should companies prioritize SEO in their marketing mix? Show Notes


    Connect With: 

    • Jordon Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    18 min
  • Jan 2021 Winner and Losers -- Tyson Stocton // Searchmetrics

    Welcome to our January 2021 Edition Of Winners And Losers. Today, we're gonna look back on the month and talk about some of the biggest trends behind the biggest movers, shakers and slackers in the SEO world. Joining us again today for Winners and Losers is Tyson Stockton, Vice President of Services at Searchmetrics. Tyson manages Searchmetrics which is an SEO content and client success organizations going outside of shepherding their largest and most strategic clients to SEO success. He's also dug through the Searchmetrics suite to help you understand who's making moves in the SEO community. Tyson has looked through all of the SEO logs and all of the data he can find and analyzed who's making the big waves for SEO and he's gonna tell us all of his findings this month. Show Notes


    Connect With: 

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    22 min
  • SEO Strategy for YouTube -- Anatolii Ulitovskyi // SEOtools.TV

    This is our 2nd episode with Anatolii Ulitovskyi, CEO of SEO Tools.TV. Yesterday, Anatolii and I talked about his strategies for taking advantage of LinkedIn algorithm and how he's built his following to 50,000 followers. Today, we're gonna talk about how he thinks about mastering YouTube's algorithm. Show Notes


    Connect With: 

    • Anatolii Ulitovskyi: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    17 min
  • SEO Strategy for LinkedIn -- Anatolii Ulitovskyi // SEOtools.TV

    Welcome to 1st our episode, SEO Strategy for Linkedin. Today, we're going to talk to an influencer in the SEO world. Joining us is Anatolii Ulitovskyi, who's the CEO of SEO Tools.TV, which is a media property and set of instructional courses that guide SEOs on how to analyze their competitors, highlight their differentiators, choose their priorities, find their weaknesses, create a content plan, and promote their content. He's also a LinkedIn influencer, with over 50,000 followers, and the creator of the very popular and very useful SEO Tools TV Youtube channel. Anatolii and I are going to talk about his strategies for optimizing SEO for Linkedin. Show Notes


    Connect With: 

    • Anatolii Ulitovskyi: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    19 min
  • Advanced Core Web Vitals Solutions -- Kathy Brown & Karl Kleinschmidt // Searchmetrics

    This is the last installment of our Core Web Vitals Week. Again, joining me are Kathy Brown and Karl Kleinschmidt , Senior SEO Consultants for Searchmetrics. So far this week, we've talked about what core web vitals are and how you can make the business case to implement changes related to them. We talked about the three core web vitals, LCP - Largest Contentful Paint, FID - First Input Delay, and CLS - Cumulative Layout Shift. Today, we're going to wrap up core web vitals week talking about advanced core web vitals and how you can monitor them and look forward.  Show Notes


    Connect With: 

    • Kathy Brown: Website // LinkedIn
    • Karl Kleinschmidt: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    17 min
  • Understanding CLS (Cumulative Layout Shift) -- Kathy Brown & Karl Kleinschmidt // Searchmetrics

    Welcome to the 4th installment of our Core Web Vitals Week. So far this week, Kathy, Karl and I have talked about how to make a business case for implementing core web vitals related changes. We talked about the definitions of some of the core web vitals, including LCP. Yesterday, we talked about FID- First Input Delay. Today, we're gonna talk about the last core web vital, which is CLS - Cumulative Layout Shift. Show Notes


    Connect With: 

    • Kathy Brown: Website // LinkedIn
    • Karl Kleinschmidt: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    16 min
  • Understanding FID (First Input Delay) -- Kathy Brown & Karl Kleinschmidt // Searchmetrics

    Welcome to the 3rd installment of our Core Web Vitals Week. I am joined by Kathy Brown and Karl Kleinschmidt, Senior SEO Consultants for Searchmetrics. So far this week, Kathy, Karl and I have discussed how you can make the business case for implementing changes related to core web vitals and yesterday, we talked about what LCP is (Largest Contentful Paint). Today, we're going to move on to the second core web vital metric, which is FIB (First Input Delay) and how you can diagnose the implement changes surrounding that metric. Show Notes


    Connect With: 

    • Kathy Brown: Website // LinkedIn
    • Karl Kleinschmidt: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    12 min
  • Understanding LCP (Largest Contentful Paint) -- Kathy Brown & Karl Kleinschmidt // Searchmetrics

    This is the 2nd installment of our Core Web Vitals Week. Joining us for Core Web Vitals Week are both Kathy Brown and Karl Kleinschmidt who are Senior SEO Consultants for Searchmetrics. Kathy, Karl and I have talked about how to make the business case for implementing changes related to core web vitals. Today, we're going to talk about LCP - Largest Contentful Paint and how you can diagnose and implement changes related to that core web vital. Show Notes


    Connect With: 

    • Kathy Brown: Website // LinkedIn
    • Karl Kleinschmidt: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    17 min
  • Preparing for Core Web Vitals -- Kathy Brown & Karl Kleinschmidt // Searchmetrics

    Welcome to 1st installment of our Core Web Vitals Week. This week, we're going to publish an episode every day discussing what you need to know to utilize Google's core web vitals metrics. Joining us for Core Web Vitals Week are both Kathy Brown and Karl Kleinschmidt, who are Senior SEO consultants for Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data-driven decisions. Today, we're going to discuss how you can make the business case for core web vitals. Show Notes


    Connect With: 

    • Kathy Brown: Website // LinkedIn
    • Karl Kleinschmidt: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    15 min
  • The Rhinoplasty Plano story about ranking #1 -- Kyle Roof // PageOptimizer Pro

    This is our 2nd episode with Kyle Roof, Co-founder, SEO of Page Optimizer Pro. Yesterday, Kyle and I talked about his learnings from over 400 on-page SEO experiments. Today, we're going to talk about what he calls the Rhinoplasty Plano story about how he ranked number one, using a page made entirely of gibberish. Show Notes


    Connect With: 

    • Kyle Roof: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    15 min

About Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

From the publisher's feed

Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the…

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