Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Welcome to the SEO planning week. This week, we're going help you understand how you can better plan and strategize your SEO efforts for 2021. Joining us for SEO planning week is Jordan Koene, who is a world renowned SEO Strategist and Advisor to Searchmetrics. Today, Jordan and I are going to talk about the first step in your planning efforts and aligning your company's goals.  Show Notes

Connect With: 

• Jordon Koene: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to today’s episode called Black Friday Winners and Losers where we discuss some of the trends behind the biggest movers, shakers and slackers in the SEO world. Joining me today is Tyson Stockton, the VP of Client Services at Searchmetrics. Searchmetrics is an SEO and Content Marketing platform that helps enterprises scale businesses and monitor their online presence to make data-driven decisions.

 Tyson has dug through the Searchmetrics suite to help you understand who's making moves in the SEO community. Show Notes

Connect With: 

• Tyson Stockton: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to our episode aptly titled: Optimizing Content Directories with guest, Kevin Indig, who is the VP of SEO and Content at G2. G2 is the world's leading B2B software and services review platform. Until recently, selecting business software or services was difficult, risky and inherently biased. G2's real, verified user reviews help you objectively assess what's best for your business. Today, I will be asking Kevin for help to optimize a directory that I’m building for the MarTech podcast website. Show Notes

Connect With:

• Kevin Indig: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the final episode of our 3 part series about why only the strongest survive in the search game. Joining us again is Jason Barnard, who is an author, speaker and consultant at Kalicube. So far this week, we talked about the power of owning your brand name, the brand SERP, and then also some of the other pieces of the page that Google is going to display when it comes to someone searching for your name or your brand's name, the knowledge panel being the second. Today, Jason and I are going to wrap up our conversation by talking about the survival of the fittest Darwinism in search. Show Notes

Connect With: 

• Jason Bernard: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 2nd episode of our 3-part series, and we’re still talking about why only the strongest survive in the search game. Joining us is Jason Barnard, who is an author, speaker and consultant at Kalicube. Kalicube is a groundbreaking digital marketing agency that pioneered the concept of exact match brand service. Yesterday, Jason and I talked about the concept of SERP, owning your name in the eyes of Google and the rest of the world. And today, we're going to talk about knowledge panels. Show Notes

Connect With: 

• Jason Bernard: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to our 1st part of our 3-part episode. Today, we're going to talk about why only the strongest survive in the search game. Joining us is Jason Barnard who is an author, speaker and consultant at Kalicube. Kalicube is a groundbreaking digital marketing agency that pioneered the concept of exact match brand service. We're also going to discuss the importance and the definition of brand SERPs. Show Notes

Connect With: 

• Jason Bernard: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

So far this week we have discussed how you can maximize the impact of search data for decision-making inside and outside of your SEO efforts. Joining us is Tyson Stockton and Allen Turner, who together runs sales and services at Searchmetrics. Today we're going to discuss how SEO can drive impact inside and outside of SEO using search data. Show Notes

Connect With: 

• Tyson Stockton: Website // LinkedIn
• Alan Turner: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Previously on Data-Driven Decision-Making week, we talked about improving decision-making through search data. Joining us again is Tyson Stockton and Allen Turner, who together runs sales and services at Searchmetrics. Today, we're going to talk about some real world use cases and how to apply search data in the wild. Show Notes

Connect With: 

• Tyson Stockton: Website // LinkedIn
• Alan Turner: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In our previous episode, we talk about the real trouble with how search research has been used and conducted. Joining us again is Tyson Stockton and Allen Turner, who together runs sales and services at Searchmetrics. In today's episode we're going to talk about the ways you can improve your decision-making through search data.

Show Notes

Connect With: 

• Tyson Stockton: Website // LinkedIn
• Alan Turner: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Prevoiusly on Data-Driven Decision-Making week, we talked about the data-driven decision-making framework. Joining us again is Tyson Stockton and Allen Turner, who together runs sales and services at Searchmetrics. And today we're going to talk about the real trouble with traditional research in search. Show Notes

Connect With: 

• Tyson Stockton: Website // LinkedIn
• Alan Turner: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.