Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast episodes

  • Data-Driven Decision-Making Framework -- Tyson Stockton & Alan Turner // Searchmetrics

    Welcome to data-driven decision-making week!! In this week we will discuss how you can maximize the impact of search data for your decision making inside and outside of your SEO efforts. Joining us is Tyson Stockton and Allen Turner, who together runs sales and services at Searchmetrics. And today Tyson Allen and I are going to discuss the data-driven decision-making framework. Show Notes


    Connect With: 

    • Tyson Stockton: Website // LinkedIn
    • Alan Turner: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    16 min
  • Will PS5 be the top searched product in electronics? -- Tyson Stockton // Searchmetrics

    This is the last episode of our Black Friday predictions week. Joining us, as always, is Tyson Stockton, Vice President of Services at Searchmetrics. So far this week, Tyson and I have talked about our four big predictions that Black Friday will happen early. It will launch on a Tuesday; Google shopping will take over black Friday or at least gain a little market share. Amazon will strike back and still be the most dominant player and have their best year in company's history for Black Friday. And that home goods will pick up the most market share of any category. And today, we're going to talk about what's going to be the most searched for product on Black Friday. Show Notes


    Connect With: 

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    11 min
  • Home Goods Top Category for Black Friday? -- Tyson Stockton // Searchmetrics

    This is day 4 of our Black Friday predictions week with Tyson Stockton, Vice President of Services at Searchmetrics. So far this week, Tyson, I have made three predictions that black Friday is actually going to start on a Tuesday. It's going to be a rolling black Friday this year. We also said that Google may take over more of the search landscape. And yesterday we talked about how Amazon will strike back no matter what Google or anybody else does. There's still the 800 pound gorilla in the black Friday room. And today, we're going to talk about what's going to be the most popular category this year for Black Friday. Show Notes


    Connect With: 

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    8 min
  • Amazon Strikes Back. The Return of the Jedi -- Tyson Stockton // Searchmetrics

    Welcome back to the 3rd part of our Black Friday predictions week.

    Joining us is Tyson Stockton, the Vice President of Services at Searchmetrics. So far this week, Tyson and I have talked about whether black Friday is happening early. Will it happen on a Tuesday? And yesterday we talked about Google shopping's potential Black Friday takeover. Today, we're going to unleash our third prediction discussing whether Amazon will strike back. Is this the return of the Jedi?  Show Notes


    Connect With: 

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    9 min
  • Google Shopping’s Black Friday takeover? -- Tyson Stockton // Searchmetrics

    This is the 2nd and final part of Black Friday Predictions week. Joining us is Tyson Stockton, the Vice President of services at Searchmetrics. So far this week, Tyson and I have made one prediction, which is black Friday would actually start on a Tuesday. It's going to be an extended holiday season this year, and today we're going to unleash our second prediction: Is Google shopping going to take over black Friday? Show Notes


    Connect With: 

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    11 min
  • Black Friday on a Tuesday? -- Tyson Stockton // Searchmetrics

    Welcome to Black Friday Predictions week. We're going to crack open the wrapping paper and sneak a peek of what's waiting for SEOs. Joining us is Tyson Stockton, the Vice President of Services at Searchmetrics. Searchmetrics is an SEO and Content Marketing platform that helps enterprises scale businesses and monitor their online presence to make data-driven decisions. Today, Tyson and I are going to talk about Black Friday happening on a Tuesday this year. We're getting ready for the biggest shopping day of the year, like we do every year. Show Notes


    Connect With: 

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    12 min
  • Scoping The Content Creation Process -- Phillip Thune // Textbroker

    Today we're talking about SEO strategy with a powerhouse in the content creation world. Joining us is Phillip Thune, the CEO of Textbroker, which is the leading online platform in the US for custom made unique written content. In part 2 of our conversation, we discuss scoping the content creation process. Show Notes

    Connect With: 

    • Phillip Thune: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    18 min
  • Content Strategy Case Study -- Phillip Thune // Textbroker

    Today we're talking about SEO strategy with a powerhouse in the content creation world. Joining us is Phillip Thune, the CEO of Textbroker, which is the leading online platform in the US for custom made unique written content. In part 1 of our conversation, we discuss a content strategy case study. Show Notes

    Connect With:

    • Phillip Thune: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    20 min
  • Q3 2020 in Review: SEO Industry Trends -- Tyson Stockton // Searchmetrics

    Welcome to the final episode of our Q3 2020 Review. We’ve been talking to Kathy Brown, Senior SEO Manager of Searchmetrics and Tyson Stockton, VP of Client Services. So far, we’ve discussed the recent Google Updates of Q3 and the technical changes that happened in Q3 of 2020. Today, we wrap up our 3-episode Q3 2020 Review by talking about industry trends.

    Connect With: 

    • Kathy Brown: Website // LinkedIn
    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    15 min
  • Q3 2020 in Review: Technical SEO Changes -- Kathy Brown // Searchmetrics

    Today, we continue our Q3 2020 Review with our guests Kathy Brown, Senior SEO Manager of Searchmetrics and Tyson Stockton, VP of Client Services. This is part 2 of our 3-episode Q3 Review, and yesterday we discussed the recent Google Updates including indexing issues, and the addition of licensing badges in Google Images. We will now discuss the technical changes we saw in Q3 2020.

    Connect With: 

    • Kathy Brown: Website // LinkedIn
    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    18 min

About Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the…

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