Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Lauren Matricardi, Director of Content and SEO at Landing, talks about SEO career paths. When transitioning from agency to in-house SEO, the process can be challenging. However, adapting to a new organization, its existing processes, and systems, offers opportunities for learning and growth. Today, Lauren discusses transitioning from agency to high-growth startup SEO. Show Notes

Connect With: 

• Lauren Matricardi: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Julia Mccoy, President of Content at Scale, delves into AI-driven copywriting. Google’s search landscape has evolved to include AI, and the key to winning in SGE is topical authority. However, topical authority requires a substantial quantity of targeted content on a targeted domain, and forward-thinking SEOs are turning to generative AI as their tool of choice to efficiently build topical authority. Today, Julia discusses how to use generative AI to write brand copy that ranks. Show Notes

Connect With: 

• Julia Mccoy: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Julia Mccoy, President of Content at Scale, delves into AI-driven copywriting. ChatGPT's birth marked a significant milestone in AI technology, but it also introduced AI detection. Consequently, content created solely using ChatGPT, without any human input, likely won’t be ranked by Google and poses a risk of negatively impacting your website's standing. Today, Julia discusses how Google detects AI content. Show Notes

Connect With: 

• Julia Mccoy: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Julia Mccoy, President of Content at Scale, delves into AI-driven copywriting. Technology has reached a level where it can mimic a human in the content creation process. Yet, generalized solutions like ChatGPT are unable to produce content in a specialized tone of voice which is crucial for producing content that embodies our brand’s voice and resonates with human beings. Today, Julia discusses how to teach AI to write in your tone. Show Notes

Connect With: 

• Julia Mccoy: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kelvin Newman, Founder of brightonSEO, discusses highlights from brightonSEO USA 2023. Despite the abundance of online SEO resources, the unique value of in-person events remains unparalleled. brightonSEO's two-day event in San Diego brought together individuals from across the globe to exchange insights, network, and delve into an array of topics critical to the SEO and search community. Today, Kelvin shares the highlights from brightonSEO San Diego 2023. Show Notes

Connect With: 

• Kelvin Newman: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dmitrii Kustov, Managing Director at Regex SEO, looks into technical SEO. Google's search ranking algorithms have evolved significantly in recent years, with a shift towards relying on artificial intelligence (AI) to determine the best results for users. While the algorithms used to be predetermined by engineers, they now use a variety of signals and metrics to determine the most relevant and useful results. Today, Dmitrii discusses what Google engineers don't want you to know about rankings. Show Notes

Connect With: 

• Dmitrii Kustov: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dmitrii Kustov, Managing Director at Regex SEO, looks into technical SEO. At its core, search engine optimization is about optimizing a website to rank well in search engine results and provide a good user experience. While many SEOs try to separate the two concepts, Google and other search engines will continue to highlight the websites that take a holistic approach to website design. Today, Dmitrii discusses optimizing for humans versus optimizing for search engines. Show Notes

Connect With: 

• Dmitrii Kustov: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jason Melman, VP of SEO and Creator of SEO Workflows, delves into a new platform and tool called SEO Workflows. As SEOs, we are constantly gathering data from various tools and dealing with first-party data. But the trouble is, the data isn't immediately actionable. That's why SEO Workflows was created – to automate and simplify data preparation for SEOs. Today, Jason discusses an introduction to SEO Workflows: the end-to-end resource for the SEO process.Show Notes

Connect With: 

• Jason Melman: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Craig Harkins, Director of SEO and Content at CoStar, delves into roadmap and planning while managing Google core updates. In Q4, SEOs strategically plan for the upcoming year, using yearly data on trends and past successful initiatives to make a compelling case for budget allocation. However, with code freezes at this time of year, how do we ensure we're prepared should Google decide to release an update right before Christmas? Today, Craig shares his insights on roadmap and planning while navigating Google core updates. Show Notes

Connect With: 

• Craig Harkins: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jonathan Gillham, Founder and CEO at Originality.AI, delves into AI-generated content and Its impact on SEO. Since the launch of ChatGPT, the number of AI-generated reviews has surged, peaking at 37%. With a substantial portion of these reviews not being written by humans, what value do they provide to the end user? Today, Jonathan discusses the trustworthiness of reviews in the generative AI era. Show Notes

Connect With: 

• Jonathan Gillham: Website  // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.