Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Jonathan Gillham, Founder and CEO at Originality.AI, delves into AI-generated content and Its impact on SEO. Google's stance on AI-generated content is a source of ongoing debate in the SEO community. While some argue that Google welcomes its responsible use, others express concerns about the potential flood of AI-generated content and its impact on search results. Today, Jonathan discusses Google's view on AI-generated content. Show Notes

Connect With: 

• Jonathan Gillham: Website  // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Matt Tompkins, Owner of Two Brothers Creative, delves into SEO strategies for organic social growth. The role of an SEO professional has significantly evolved, extending our expertise beyond web content optimization to benefit various marketing channels. In fact, our toolkit and skills can now be harnessed to foster organic growth on social platforms. Today, Matt discusses how you can apply SEO tools for organic social growth. Show Notes

Connect With: 

• Matt Tompkins: Website  // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Matt Tompkins, Owner of Two Brothers Creative, delves into SEO strategies for organic social growth. While many consider YouTube as an entertainment hub, it is often overlooked as a tool to bolster SEO efforts. However, by applying SEO techniques from written content to videos, you can improve your visibility in both YouTube and Google search results. Today, Matt discusses how you can leverage YouTube to improve your SEO. Show Notes

Connect With: 

• Matt Tompkins: Website  // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ahmad Abusamak, SEO Manager at Bank of America, delves into local versus digital SEO strategies and the importance of AI SERP authority. With Google's incorporation of generative AI into search results, it's crucial to grasp the implications for websites and SEO practices. In this evolving landscape, the most effective path to success lies in establishing authority and authenticity within your niche or industry. Today, Ahmad discusses the importance of authority and authenticity for AI SERPs. Show Notes

Connect With: 

• Ahmad Abusamak: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ahmad Abusamak, SEO Manager at Bank of America, delves into local versus digital SEO strategies and the importance of AI SERP authority. Over the past five years, banks have undergone digital transformation, striving to redirect traffic from physical branches to digital platforms. However, traditional banks face fierce competition in Google rankings from less regulated financial aggregator sites. Today, Ahmad discusses SEO for local versus digital experiences. Show Notes

Connect With: 

• Ahmad Abusamak: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, CEO and Co-Founder of PreVisible.io, shares his insights on the latest developments in SEO news. In early November, Google released a core update, swiftly followed by a reviews update. For SEOs, these back-to-back updates could be the new normal going forward. Today, Jordan discusses Google’s November core algorithm update. Show Notes

Connect With: 

• Jordan Koene: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Barry Adams, Specialized SEO Consultant for News Publishers at Polemic Digital, delves into generative AI and SEO in news publishing. The rapid crawling and indexing process employed by Google to keep up with the swiftly changing news landscape requires news publishers to take a different approach to SEO. In essence, publishers get one shot for an article to get traction in Google's news-specific ecosystem. Today, Barry discusses SEO for news publishers  Show Notes

Connect With: 

• Barry Adams: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Barry Adams, Specialized SEO Consultant for News Publishers at Polemic Digital, delves into generative AI and SEO in news publishing. Initially, news organizations viewed generative AI as a tool that was going to replace the art of journalism. However, those initial fears have transitioned into news organizations exploring ways to integrate generative AI into their workflows to make the lives of journalists easier. Today, Barry discusses online news and generative AI. Show Notes

Connect With: 

• Barry Adams: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kavi Kardos, Director of SEO at Uproer, explores strategies for success in the SEO industry. Every person in your organization, whether they interact with customers or create content, plays a role in your website, and thus, in SEO. They all have valuable contributions to offer to the organization's SEO strategy, as a result, SEO needs to be baked into the organization’s DNA. Today, Kavi discusses getting everyone involved in SEO.  Show Notes

Connect With: 

• Kavi Kardos: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kavi Kardos, Director of SEO at Uproer, explores strategies for success in the SEO industry. One of the biggest challenges in SEO agency work is the prevalence of standard, one-size-fits-all packages offered to clients, regardless of their unique circumstances. In contrast, the most successful partnerships are built upon agencies delivering customized solutions aligned with the business’ goals and website. Today, Kavi discusses what in-house SEOs look for in agency partners.  Show Notes

Connect With: 

• Kavi Kardos: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.