Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Ryan Bertollini, Digital Marketing Strategist at Hazelden Betty Ford Foundation, delves into ChatGPT for world-building and Google algorithm update myth-busting. The SEO community has been abuzz with discussions on how tools like ChatGPT can be harnessed to create immersive digital environments. This approach not only paves the way for creating web 3.0 experiences but also opens doors for brands to keep users engaged within their own platforms. Today, Ryan discusses leveraging ChatGPT for world-building. Show Notes

Connect With: 

• Ryan Bertollini: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Steve Toth, CEO and Lead Strategist at SEO Notebook, talks about keyword verticalization. There are many different ways that people search for keywords and you want the pages on your website to rank for as many relevant keywords as possible. Because Google prioritizes topic-based content, keyword verticalization is an effective strategy to gain topical relevance around a particular topic or keyword. Today, Steve discusses how keyword verticalization can be applied to your SEO practices. Show Notes

Connect With: 

• Steve Toth: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Steve Toth, CEO and Lead Strategist at SEO Notebook, talks about Google Search Console API and Python. While Google Search Console is an invaluable tool for SEOs when it comes to providing data about users and diagnosing traffic and other SEO issues. While a lot of the data is not accessible from the UI, the API can be used to access this hidden data and extract all that valuable search data that is available. Today, Steve discusses why users should be diving into Search Console via API and using Python to automate the things they’re using from it. Show Notes

Connect With: 

• Steve Toth: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kelvin Newman, Founder of brightonSEO, explores brightonSEO’s US debut. Launching a well-established conference in a new country is no small feat, but that’s exactly what brightonSEO intends to do in its first US staging of Europe's largest search marketing conference. WIth 40 to 50 industry experts scheduled to speak, brightonSEO USA is poised to bring the SEO community together like never before. Today, Kelvin discusses the journey and highlights of bringing brightonSEO to the USA. Show Notes

Connect With: 

• Kelvin Newman: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Josh Greene, CEO of The Mather Group, explores online reputation management. Your online reputation is only as good as what search engines like Google and prominent platforms like Wikipedia display. However, it also means that negative content, whether true or false, can surface and damage your online reputation. Today, Josh discusses how you can fix Google and Wikipedia search results for online reputation management. Show Notes

Connect With: 

• Josh Greene: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Josh Greene, CEO of The Mather Group, explores online reputation management. In the digital age, your online reputation can significantly impact your business or personal brand. With the power of online reviews and user-generated content, it's crucial to understand how to protect and manage your digital image effectively. Today, Josh discusses how you can protect your online reputation Show Notes

Connect With: 

• Josh Greene: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Autumn Micketti, SEO and Content Coordinator at 1-800-Flowers.com, delves into optimizing content creation for SEO success. As an occasion-based gifting company, 1-800-Flowers.com benefits from the predictability of annual holidays to plan and create content ahead of time. Yet, they must strike a balance between eCommerce and content keyword targeting to prevent self-cannibalization. Today, Autumn discusses targeting high-volume keywords. Show Notes

Connect With: 

• Autumn Micketti: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Autumn Micketti, SEO and Content Coordinator at 1-800-Flowers.com, delves into optimizing content creation for SEO success. Prior to learning SEO best practices, 1-800-Flowers content teams struggled with blog topic selection. However, with improved SEO knowledge and trust in the SEO team, they now proactively seek SEO guidance to ensure topic relevance. Today, Autumn discusses teaching content teams SEO best practices. Show Notes

Connect With: 

• Autumn Micketti: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ryland Bacorn, Principal Product Manager of SEO at Realtor.com, discusses enterprise SEO. Traditionally, most SEO teams operated within marketing teams, and this is still an ideal structure for smaller websites. However, when it comes to SEO for large websites like those in the eCommerce or travel industry, it's important to be in the product org in order to get big-impact SEO fixes deployed. Today, Ryland looks into how enterprise SEO varies by industry. Show Notes

Connect With: 

• Ryland Bacorn: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ryland Bacorn, Principal Product Manager of SEO at Realtor.com, discusses Core Web Vitals and performance. When you’ve optimized for Core Web Vitals, you’re not only helping your website gain more recognition in the SERPs, but you’re also providing your audience with a seamless browsing experience. But, what is our role as SEOs in diagnosing and articulating Core Web Vitals issues to dev and engineering teams? Today, Ryland looks into how Core Web Vitals is actually performance. Show Notes

Connect With: 

• Ryland Bacorn: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.