Autumn Micketti, SEO and Content Coordinator at 1-800-Flowers.com, delves into optimizing content creation for SEO success. Prior to learning SEO best practices, 1-800-Flowers content teams struggled with blog topic selection. However, with improved SEO knowledge and trust in the SEO team, they now proactively seek SEO guidance to ensure topic relevance. Today, Autumn discusses teaching content teams SEO best practices. Show Notes

Connect With: 

• Autumn Micketti: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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