In this episode of the Wade Borth Podcast, Wade reflects on how his approach to working with clients has evolved with greater intentionality and purpose. He shares the three-step framework that drives every client relationship: awareness, education, and action. Rather than jumping straight to products or solutions, Wade emphasizes the importance of understanding your unique goals, values, and what's keeping you up at night. From there, education becomes the tool to empower you—not to rely on someone else, but to confidently take control of your financial future. If you're looking for more than just advice, and want a process built around your needs—not a one-size-fits-all solution—this episode is for you.

Episode Highlights

01:06 - Intentionality in Business.

01:17 - The Go-Giver: Adding Value.

01:45 - Financial Awareness: Key to Change.

02:53 - Empowerment Through Education.

04:16 - Importance of Self-Empowerment.

Episode Resources

• Connect with Wade Borth

• https://www.sagewealthstrategy.com/

• [email protected]

Today on the Wade Borth Podcast, Wade challenges the traditional view of retirement and encourages listeners to rethink what it truly means. Whether you see retirement as retooling, relaxing, or chasing new adventures, one thing remains the same—your financial strategy should reflect your values, not someone else's template. Wade explores why relying solely on market-based income can create unnecessary fear and scarcity, and how guaranteed income solutions like annuities can offer peace of mind and stability. If you're approaching retirement or simply thinking about your future, this episode will help you align your money decisions with the life you actually want to live.

Episode Highlights

00:24 - Clarity on Retirement Definitions

02:06 - Traditional Retirement vs. Retooling

03:03 - Living Off Market Interest: Risks

05:04 - Certainty and Fear in Retirement

07:10 - Income vs. Asset-based Retirement

09:07 - The Role of Private Pensions

10:56 - Cookie Cutter Approach to Retirement Strategy

11:59 - Aligning Actions with Values

12:31 - Uncertainty and Future Conversations with Self

Episode Resources

• Connect with Wade Borth

• https://www.sagewealthstrategy.com/

• [email protected]

In this episode of the Wade Borth Podcast, Wade addresses a common and important question: How safe are life insurance companies? Drawing from conversations with industry leaders and over 35 years of experience, Wade explains why mutually owned life insurance companies are some of the most stable financial institutions in the world. He breaks down how they operate differently from Wall Street-driven firms, why long-term thinking matters, and how these companies prepare for both the expected and the unexpected. Whether you're new to Infinite Banking or questioning the long-term security of your policy, this episode will offer clarity, context, and confidence.

Episode Highlights

00:32 - Life insurance companies as a safe financial institution.

01:16 - The value of life insurers providing capital.

02:31 - Mutual vs. stock-owned insurance companies.

03:59 - Institutional-level investment in whole life policies.

06:39 - Managing for certainty and risk.

08:53 - Historical resilience of insurers: Lloyds of London.

10:09 - Insurance companies and major global events.

11:00 - Insurers keeping an eye on long-term stability.

12:15 - Understanding what stays the same in business strategy.

Episode Resources

• Connect with Wade Borth

• https://www.sagewealthstrategy.com/

• [email protected]

In this episode of the Wade Borth Podcast, Wade dives deeper into the often-misunderstood concept of Infinite Banking. Instead of overwhelming listeners with financial jargon, he reframes the conversation using a more approachable framework: the Four Stages of Whole Life Insurance. From becoming a disciplined saver to evolving into a true Infinite Banker, Wade explains how each stage builds more control, clarity, and confidence in your financial journey. Whether you're just getting started or looking to expand your financial ecosystem, this episode offers clarity, encouragement, and a practical path forward.

Episode Highlights

01:30 - The Four Stages of Whole Life Insurance

02:12 - Infinite Banking: A Small Subset's Journey

02:32 - Becoming: Essential Part of Financial Control

03:39 - Importance of Savings Strategy

05:06 - Whole Life Insurance Benefits

06:02 - Misclassification of Financial Assets

06:20 - Debt Control vs. Debt Control Over You

07:04 - Wealth Building Strategy

08:09 - Difference Between Chaos and Opportunity

14:32 - Understanding Life Insurance Contracts

14:59 - Small Shifts, Lasting Change

Episode Resources

• Connect with Wade Borth

• https://www.sagewealthstrategy.com/

• [email protected]

In this episode of The Wade Borth Podcast, Wade wraps up his deep dive into the eight key benefits of whole life insurance. Building on Part 1, he explores how privacy, tax-free death benefits, guaranteed monthly cash value growth, and income statement improvements make this asset a powerful tool for long-term financial confidence. If you've ever viewed premiums as a burden, this conversation may flip the script—showing how whole life insurance aligns with your values and financial goals to serve you for life.

Episode Highlights

01:45 - Understanding the multiple benefits of whole life insurance.

02:19 - Keeping money in your own financial ecosystem.

03:47 - Liquidity in times of financial stress.

05:38 - Privacy of whole life insurance contracts.

07:40 - Income tax-free death benefits.

10:48 - Guaranteed growth of cash value.

12:00 - Importance of starting early with whole life policies.

14:13 - Whole life insurance as part of a diversified financial strategy.

Episode Resources

• Connect with Wade Borth

• https://www.sagewealthstrategy.com/

• [email protected]

In this episode of The Wade Borth Podcast, Wade kicks off a two-part series diving deep into the eight powerful benefits of whole life insurance. From guaranteed death benefits and constant compounding to unmatched liquidity and flexible loan provisions, Wade breaks down how this often-misunderstood asset can bring certainty, control, and long-term value to your financial life. If you've ever questioned the real purpose of whole life insurance—or just want to think differently about money—this episode is for you

Episode Highlights

03:12 - Life insurance: guarantees and certainty

06:04 - The "liquidity contract" concept explained

08:23 - The advantage of constant cash value increase

11:18 - Understanding bank strategies: savers vs. borrowers

14:07 - Power of liquidity in whole life insurance

16:54 - The flexible loan provisions benefit

19:00 - Importance of treating your own money well

Episode Resources

• Connect with Wade Borth

• https://www.sagewealthstrategy.com/

• [email protected]

In this episode of The Wade Borth Podcast, Wade tackles the common misconceptions surrounding whole life insurance—addressing why so many people claim it has a low return, is too expensive, or is the "worst investment of all time." He explains why these beliefs are often rooted in misinformation or biased experiences, and reframes whole life as a savings tool, not an investment. If you're seeking clarity, consistency, and long-term financial control, this conversation offers a fresh, honest perspective that cuts through the noise.

Episode Highlights

00:22 - Whole life insurance myths.

01:04 - Common criticism: Low return.

02:11 - Opinion formation: Experience vs. Learning.

03:12 - Whole life as a tool.

04:55 - Misconceptions on whole life returns.

05:50 - Savings vs. investments comparison.

07:38 - Benefits of a consistent savings environment.

08:57 - Whole life providing financial certainty.

09:17 - Misunderstanding whole life as investment.

11:44 - Contextualizing costs and value.

13:12 - Value perspective on expenses.

Episode Resources

• Connect with Wade Borth

• https://www.sagewealthstrategy.com/

• [email protected]

In this episode, Wade breaks down a clear, straightforward process that's helping clients rethink how they manage money. From understanding income flow to building savings and making better financial decisions, this conversation reveals why the right sequence matters—and how whole life insurance can play a foundational role. Whether you're just getting started or looking to regain control, this episode lays the groundwork for building clarity, confidence, and long-term stability.

Episode Highlights 01:00 - Understanding the Flow of Money 01:35 - Simplifying Financial Decisions with Gary Keller 02:51 - Wealthy Decision-Making Processes 04:15 - Impact of Lack of Liquidity on Businesses 05:58 - Importance of Savings Strategy 08:34 - Proper Sequencing for Financial Management 10:45 - Liquidity and Financial Pressure 11:19 - Long-term Impact of Defined Benefit Strategy

Episode Resources

• Connect with Wade Borth
• https://www.sagewealthstrategy.com/
• [email protected]

In this episode of the Wade Borth Podcast, Wade dives into the power of mutual insurance companies and why ownership matters. He breaks down common misconceptions about life insurance, highlights the difference between mutual and stock companies, and explains how clarity, certainty, and long-term thinking can relieve financial pressure. If you are seeking more control, freedom, and security in your financial life, this conversation is for you.

Episode Highlights 00:21 - Clarifying financial misconceptions. 01:29 - Empowering people through mutual insurance. 02:29 - Why mutual insurance companies benefit policyholders. 03:45 - Historical roots of mutual insurance companies. 04:48 - Difference between mutual and stock insurance companies. 07:10 - Long-term focus of mutual companies vs. short-term of stock. 09:41 - Certainty and exit strategy with whole life insurance. 11:01 - Venture capital influence on stock insurers. 12:10 - Dividends vs. Wall Street-driven interests. 13:52 - Importance of understanding your insurance products. 14:46 - Encouragement for thoughtful financial discussions.

Episode Resources

• Connect with Wade Borth
• https://www.sagewealthstrategy.com/
• [email protected]

In this episode, Wade unpacks what the recent stock market downturn—and how Warren Buffett's surprising moves—can teach us about how the wealthy think. As the market sees sharp declines and uncertainty rises, Wade reminds us that true opportunity lies in preparation, not prediction. It's not about chasing returns—it's about having savings in safe, liquid places so you can act when others hesitate. This episode is a powerful mindset shift for anyone looking to gain clarity, control, and a long-term advantage in turbulent times.

Episode Highlights 01:22 - Observing Buffett's strategic moves. 03:39 - Market turbulence and investor sentiment. 05:57 - Buffett's selling strategy explained. 06:52 - The underestimated value of liquidity. 08:51 - Difference between saving and investing. 09:52 - Strategic patience and investment timing. 10:47 - The power of financial discipline. 12:01 - Thinking like wealthy individuals. 13:04 - Importance of readiness for opportunity.

Episode Resources

• Connect with Wade Borth
• https://www.sagewealthstrategy.com/
• [email protected]