The eyes are the second most complex organ in the body, beaten only by the brain. Thus, it's no surprise that eye care - specifically daily contact lenses - are expensive. In this, Waldo recognized an opportunity to disrupt the eye care industry. Waldo helps consumers "refocus" by:

1. Saving them money by removing the added distribution costs and

2. Adding B-12 to reduce dryness by up to 30%

In short, this means consumers get great contacts, without paying over-the-top prices. Listen in as we talk with Ashleigh Hinde, the founder of Waldo, about:

• How a little white lie led her to start Waldo

• Why it's important to talk with your customers like you're sitting around a dinner table

• How they Partnered with Walmart to become the first exclusive retailer to offer Waldo

And before you ask us where's Waldo, I think it's better if we just roll the episode.