Smita Reddy, Edelman’s US Brand Chair, sits down with Anisha Raghavan, CMO of No7 Beauty Company at Walgreens Boots Alliance, for a wide-ranging interview to talk about the changing role of the CMO, No7’s legacy of supporting female empowerment, the broad influence of Gen Z, and representation in corporate leadership. “It used to be that women use the brands their moms introduce them to. Today it’s the complete opposite – I have women in their 50s telling me they discovered our brands because their Gen Z or Millennial child raved about it. The sphere of influence has done a complete 180.” she says.