留言告訴我你對這一集的想法： https://open.firstory.me/user/cl89nhi9e05pf01wf9e0t5yx5/comments

大家都在問
我到底應該找代操或是自己來
直接給你答案

有錢就找代操
沒錢就自己來
就這麼簡單！

Google說最喜歡破題法了
我就破給你看
然後其他次要重點放後面這樣

這集也是乾貨到爆炸
大家好好聽完他！

啊如果你想找代操
歡迎加入我們的LINE詢問
巴哥來了的官方LINE：https://lin.ee/ceW2moW

啊如果你沒有錢
那建議可以自己把技能學起來
自DIY廣告！
網路行銷課程報名處：https://www.lineone8.app/

啊你真的連報名課程的錢都沒有！
來
訂閱巴哥的電子報：https://lihi2.com/5sKRZ

每週都會有網路行銷資訊寄到你信箱去
讓我們在網路行銷的路上
一起好好學習！

其他追蹤巴哥的管道：

巴哥來了FB粉專：https://www.facebook.com/hcbtw/
巴哥來了Youtube頻道連結：https://www.youtube.com/@hcbtw/
巴哥的IG：https://www.instagram.com/herecomesbart/
巴哥來了的Podcast：https://open.firstory.me/user/hcbtw/platforms
巴哥的telegram：https://t.me/hcbtw
和巴哥取得免費15分鐘網路創業諮詢：https://calendly.com/hcbtw/15
訂閱巴哥的電子報：https://lihi2.com/5sKRZ


逐字稿

1
00:00:00,266 --> 00:00:02,333
但是我覺得老闆一定要會了

2
00:00:02,333 --> 00:00:02,933
一定要會

3
00:00:02,933 --> 00:00:04,133
要懂應該這樣講

4
00:00:04,133 --> 00:00:06,733
所以第一個步驟是你至少自己要懂

5
00:00:11,866 --> 00:00:12,366
嗨大家好

6
00:00:12,366 --> 00:00:13,100
我是巴哥

7
00:00:13,100 --> 00:00:14,533
嗨我是Amber

8
00:00:14,600 --> 00:00:16,766
這集我們來說的是網路行銷

9
00:00:16,800 --> 00:00:19,866
我到底應該找代超還是自己來

10
00:00:19,966 --> 00:00:22,133
哎呦這個問題太經典了

11
00:00:22,566 --> 00:00:25,066
每次都對太多客人來問

12
00:00:25,300 --> 00:00:27,100
然後還覺得說如果我要自己會

13
00:00:27,100 --> 00:00:28,900
我要很會說

14
00:00:28,900 --> 00:00:30,600
我覺得行銷吼

15
00:00:30,600 --> 00:00:34,400
是現在做生意的生存技能之一

16
00:00:34,500 --> 00:00:35,133
他只是個家

17
00:00:35,133 --> 00:00:36,400
他只是個催化器嘛

18
00:00:36,600 --> 00:00:37,933
對可是你要有概念

19
00:00:37,933 --> 00:00:41,466
就是說你要怎麼讓你的商業模式

20
00:00:41,466 --> 00:00:43,666
或者你的產品讓更多人知道

21
00:00:43,666 --> 00:00:45,966
你一定要透過營銷的包裝加速

22
00:00:45,966 --> 00:00:47,566
對那很多老闆呢

23
00:00:47,566 --> 00:00:48,800
我覺得他要有概念

24
00:00:48,800 --> 00:00:50,900
是因為你要自己先知道

25
00:00:50,900 --> 00:00:52,500
這個形象到底在玩什麼

26
00:00:52,500 --> 00:00:53,166
嗯像很

27
00:00:53,166 --> 00:00:55,100
現在是社群媒體很多嘛

28
00:00:55,300 --> 00:00:56,400
數位網路時代

29
00:00:56,400 --> 00:00:58,533
很多老闆他從傳統產業跳到這個時候

30
00:00:58,533 --> 00:00:59,300
他就覺得哇

31
00:00:59,300 --> 00:00:59,700
龍嗯

32
00:00:59,700 --> 00:01:00,733
這樣你沒貢獻啊

33
00:01:00,733 --> 00:01:01,366
你啊

34
00:01:01,366 --> 00:01:04,366
你們那個平臺是為什麼都要做啊

35
00:01:04,366 --> 00:01:06,333
然後或者他以為只是發個臉書

36
00:01:06,333 --> 00:01:08,666
就會有會有受眾來哦

37
00:01:08,666 --> 00:01:10,000
所以他們都以為哦

38
00:01:10,000 --> 00:01:12,266
人家說要發臉書就發臉書啊

39
00:01:12,266 --> 00:01:12,966
要拍抖音啊

40
00:01:12,966 --> 00:01:13,800
那我就拍抖音哎

41
00:01:13,800 --> 00:01:14,500
要做YouTube啊

42
00:01:14,500 --> 00:01:15,766
那我也做一個聚焦

43
00:01:15,900 --> 00:01:17,166
對他就跟著做

44
00:01:17,166 --> 00:01:18,933
可他從來都不知道這些到底在幹嘛

45
00:01:18,933 --> 00:01:21,066
嗯每個平臺的屬性又不一樣

46
00:01:21,066 --> 00:01:23,566
所以他們就會變成被拖著跑

47
00:01:23,933 --> 00:01:25,066
拖著跑的情況之下

48
00:01:25,066 --> 00:01:26,800
就很常常接到電話了哎

49
00:01:27,000 --> 00:01:27,600
老闆您好

50
00:01:27,600 --> 00:01:30,666
我是Google廣告的什麼什麼經銷商啊

51
00:01:30,666 --> 00:01:31,666
我是誰誰誰

52
00:01:31,666 --> 00:01:33,133
然後他就來問說啊

53
00:01:33,133 --> 00:01:34,333
這麼多我是要選什麼

54
00:01:34,333 --> 00:01:35,666
還是我每個都該投

55
00:01:35,700 --> 00:01:36,500
哈哈哈

56
00:01:36,533 --> 00:01:36,866
對不對

57
00:01:36,866 --> 00:01:40,100
如果你沒有先理解這個行銷網

58
00:01:40,100 --> 00:01:40,300
路

59
00:01:40,300 --> 00:01:43,500
行銷或是社群媒體對於你企業的幫助

60
00:01:43,500 --> 00:01:44,966
或是他們到底在玩什麼

61
00:01:44,966 --> 00:01:47,133
或者他的受眾到底在哪裡

62
00:01:47,133 --> 00:01:48,600
你的群眾到底在哪裡

63
00:01:48,600 --> 00:01:50,500
你都沒有理解這個大框架

64
00:01:50,866 --> 00:01:52,000
我覺得他的結果會是什麼

65
00:01:52,000 --> 00:01:52,400
你知道嗎

66
00:01:52,400 --> 00:01:53,200
就是爛掉

67
00:01:53,300 --> 00:01:55,466
除了爛掉之後可能還被騙一拳

68
00:01:55,500 --> 00:01:56,400
其實說真的

69
00:01:56,400 --> 00:01:57,766
也沒有人想騙他

70
00:01:58,300 --> 00:01:59,933
因為我們大家都想要做長久的生意

71
00:01:59,933 --> 00:02:01,400
沒有人想要做單幫

72
00:02:01,866 --> 00:02:03,200
對那現在

73
00:02:03,200 --> 00:02:04,100
我之前就有遇過

74
00:02:04,100 --> 00:02:06,166
人家直接從網路上就來問嗯

75
00:02:06,166 --> 00:02:08,566
好哎我想做網路營銷

76
00:02:08,666 --> 00:02:10,800
對我應該從哪一塊開始做

77
00:02:10,800 --> 00:02:11,933
這麼多平臺

78
00:02:11,966 --> 00:02:13,400
是那當時我們告訴他說

79
00:02:13,400 --> 00:02:14,766
沒有所謂的哪一塊

80
00:02:14,766 --> 00:02:16,800
嗯你應該每一塊

81
00:02:17,333 --> 00:02:17,400
嗯哼

82
00:02:17,400 --> 00:02:19,000
哎他覺得你好像要講廢話啊

83
00:02:19,000 --> 00:02:19,733
我自己也覺得

84
00:02:19,733 --> 00:02:21,533
但是但是事實上真的是這樣

85
00:02:21,533 --> 00:02:22,933
像我現在就問客人說

86
00:02:22,933 --> 00:02:24,700
請問你是創業多久

87
00:02:24,700 --> 00:02:27,100
嗯如果你是剛創業

88
00:02:27,166 --> 00:02:29,333
因為你不知道你的客人在哪裡

89
00:02:29,333 --> 00:02:30,333
對對不對

90
00:02:30,333 --> 00:02:31,866
但是你大概會有個輪廓啊

91
00:02:31,866 --> 00:02:34,300
例如說他可能都是在IG裡頭對

92
00:02:34,300 --> 00:02:35,700
他可能都在Facebook裡頭

93
00:02:35,866 --> 00:02:37,533
他可能都在YouTube裡頭

94
00:02:37,733 --> 00:02:39,600
你有可能一開始不知道

95
00:02:39,766 --> 00:02:42,133
所以你可能一開始需要先嚐試

96
00:02:42,133 --> 00:02:42,933
嗯丟

97
00:02:42,933 --> 00:02:43,933
多丟看看

98
00:02:44,566 --> 00:02:45,133
看了之後

99
00:02:45,133 --> 00:02:46,166
我們上次講過嗎

100
00:02:46,166 --> 00:02:48,100
要會做也要會看報告嗎

101
00:02:48,100 --> 00:02:49,533
對總是要看一下

102
00:02:49,533 --> 00:02:49,966
說哎

103
00:02:49,966 --> 00:02:51,766
哪個平臺他的資料最好

104
00:02:51,766 --> 00:02:52,466
呃然後這個

105
00:02:52,466 --> 00:02:53,500
呃成本最低

106
00:02:53,500 --> 00:02:54,733
對透散率最低

107
00:02:55,133 --> 00:02:57,566
yes你就開始分成LOGO篩選了

108
00:02:57,566 --> 00:02:59,200
對哪個平臺也要篩選

109
00:02:59,500 --> 00:03:01,266
篩選完畢之後我才會問說

110
00:03:01,266 --> 00:03:02,133
如果你是剛創業

111
00:03:02,133 --> 00:03:02,933
就像巴哥講的

112
00:03:02,933 --> 00:03:04,200
你可以先都是

113
00:03:04,600 --> 00:03:06,500
可是如果你創業兩年之後

114
00:03:06,533 --> 00:03:07,500
你不能還跟我講說哎

115
00:03:07,500 --> 00:03:09,200
我不知道我的客人在哪裡哦哎

116
00:03:09,200 --> 00:03:09,500
我跟你講

117
00:03:09,500 --> 00:03:10,466
那不是客人的問題

118
00:03:10,466 --> 00:03:11,266
那是你的問題

119
00:03:11,266 --> 00:03:12,666
不太厲害兩年了

120
00:03:12,866 --> 00:03:13,866
哈哈哈對嗎

121
00:03:13,933 --> 00:03:15,933
所以兩年之後或者3年之後

122
00:03:15,933 --> 00:03:17,766
你應該要更聚焦的事情是

123
00:03:17,766 --> 00:03:20,266
我要專注在哪一個客群上

124
00:03:20,566 --> 00:03:21,000
對

125
00:03:21,000 --> 00:03:22,300
所以會分層

126
00:03:22,333 --> 00:03:24,400
但是我們剛剛講說你為什麼一定要懂

127
00:03:24,400 --> 00:03:27,500
因為我覺得很多老闆是連資格都不懂

128
00:03:27,866 --> 00:03:29,466
那你知道很多形象公司啊

129
00:03:29,466 --> 00:03:31,266
就是他們都會給提案

130
00:03:31,266 --> 00:03:32,400
嗯給做法

131
00:03:32,400 --> 00:03:34,666
但是適不適合你不知道

132
00:03:34,666 --> 00:03:35,566
做了才知道啊

133
00:03:35,566 --> 00:03:36,733
做了才知道沒錯

134
00:03:36,733 --> 00:03:37,533
但是你知道

135
00:03:37,533 --> 00:03:38,500
老闆就會說啊

136
00:03:38,500 --> 00:03:39,400
我都做了

137
00:03:39,666 --> 00:03:40,733
每個來都跟我講

138
00:03:40,733 --> 00:03:42,566
每個都要十幾萬十幾萬十幾萬

139
00:03:42,800 --> 00:03:44,166
out金都開的了啊

140
00:03:44,166 --> 00:03:45,200
他沒有辦法篩選

141
00:03:45,200 --> 00:03:46,700
他無從判斷

142
00:03:46,733 --> 00:03:47,866
所以我要講一件事情

143
00:03:47,933 --> 00:03:50,733
如果你知道這個東西是什麼

144
00:03:50,733 --> 00:03:52,366
你可以有所選擇

145
00:03:52,400 --> 00:03:54,400
你可以去判斷對

146
00:03:54,400 --> 00:03:55,800
哪一個是你要的

147
00:03:55,900 --> 00:03:57,666
所以必須自己要懂

148
00:03:57,666 --> 00:03:59,333
這真的是最重要的一點

149
00:03:59,500 --> 00:04:01,333
而且我覺得是懂就可以

150
00:04:01,333 --> 00:04:01,966
因為老闆

151
00:04:01,966 --> 00:04:03,066
有些老闆說no

152
00:04:03,066 --> 00:04:05,200
洗干戈還要打鋼子做

153
00:04:05,366 --> 00:04:06,700
你的確沒時間

154
00:04:06,700 --> 00:04:09,566
對因為像有些新創業的老闆

155
00:04:09,566 --> 00:04:11,500
他的資金運作比較少

156
00:04:11,800 --> 00:04:12,566
他大部分都覺得

157
00:04:12,566 --> 00:04:14,266
我這自己發發文就好了

158
00:04:14,500 --> 00:04:15,933
自己寫寫東西就可以了

159
00:04:15,933 --> 00:04:16,900
的確可以

160
00:04:17,100 --> 00:04:20,266
可是當你在往下一個層級跳的時候

161
00:04:20,266 --> 00:04:22,066
其實你會需要有人

162
00:04:22,066 --> 00:04:23,566
專注幫你support這件事情

163
00:04:23,566 --> 00:04:24,933
你就專注做好你的本業

164
00:04:25,200 --> 00:04:26,400
形象公司就幫你做好

165
00:04:26,400 --> 00:04:28,933
發文做圖做形象活動

166
00:04:29,200 --> 00:04:31,000
這個時候他做出來的東西

167
00:04:31,000 --> 00:04:31,800
因為你懂

168
00:04:31,900 --> 00:04:34,166
你會知道他做的是不是你要的

169
00:04:34,500 --> 00:04:36,000
可是如果你連懂都不懂

170
00:04:36,000 --> 00:04:37,000
你就什麼都不知道

171
00:04:37,266 --> 00:04:37,966
他做什麼給你

172
00:04:37,966 --> 00:04:38,766
你就拿什麼

173
00:04:38,766 --> 00:04:41,100
你就會變成是被他拖著跑

174
00:04:41,566 --> 00:04:42,166
然後你做了

175
00:04:42,166 --> 00:04:43,266
花了多很多錢之

176
00:04:43,266 --> 00:04:44,466
後你才來一句說哎

177
00:04:44,466 --> 00:04:45,933
行銷公司龍某好

178
00:04:46,400 --> 00:04:49,533
其實我可以很基本的給聽眾們一個

179
00:04:49,533 --> 00:04:50,600
用數字來判斷

180
00:04:50,600 --> 00:04:54,166
到底要找行銷人代炒還是自己做

181
00:04:54,300 --> 00:04:54,766
是

182
00:04:54,766 --> 00:04:55,566
很簡單對

183
00:04:55,566 --> 00:04:57,300
你要把你自己的薪水算進去

184
00:04:57,300 --> 00:04:57,766
簡單的講

185
00:04:57,766 --> 00:05:01,133
我們假設請一個投所在你家

186
00:05:01,200 --> 00:05:02,166
對請一個在你家

187
00:05:02,166 --> 00:05:02,966
哦包含勞健寶

188
00:05:02,966 --> 00:05:03,800
幹嘛的我們不要講

189
00:05:03,800 --> 00:05:05,000
我們講3萬塊好了

190
00:05:05,000 --> 00:05:05,733
對

191
00:05:05,733 --> 00:05:06,533
包不包含廣告

192
00:05:06,533 --> 00:05:07,866
廣告費不包含哦

193
00:05:07,866 --> 00:05:08,466
嗯不包含

194
00:05:08,466 --> 00:05:10,733
他只在你家就要3萬塊哦

195
00:05:10,733 --> 00:05:12,066
嗯所以你自己想想看

196
00:05:12,066 --> 00:05:14,200
如果你再投一個3萬塊的廣告費

197
00:05:14,666 --> 00:05:15,500
加起來是不是6萬

198
00:05:15,500 --> 00:05:15,966
沒錯

199
00:05:15,966 --> 00:05:17,566
OK 6萬的狀況下

200
00:05:17,566 --> 00:05:18,733
你自己覺得哎

201
00:05:18,733 --> 00:05:20,766
合不有沒有轉換

202
00:05:20,933 --> 00:05:21,666
是哎

203
00:05:21,666 --> 00:05:22,266
那相對的

204
00:05:22,266 --> 00:05:22,966
你要找外包

205
00:05:22,966 --> 00:05:24,200
那你是不是省掉了什麼

206
00:05:24,200 --> 00:05:26,533
你省掉了3萬塊的人在你家嘛

207
00:05:26,533 --> 00:05:27,300
沒錯但是

208
00:05:27,300 --> 00:05:30,700
你要不要相對投出3萬塊的廣告費

209
00:05:30,700 --> 00:05:32,333
加代抄費用

210
00:05:32,333 --> 00:05:33,933
這兩筆費用是分開的哦

211
00:05:33,933 --> 00:05:35,766
嗯廣告費是廣告費

212
00:05:35,766 --> 00:05:36,966
代抄費是代抄費

213
00:05:36,966 --> 00:05:38,933
你只是少了這個人在你家的問題而已

214
00:05:38,933 --> 00:05:40,166
嘛對對

215
00:05:40,166 --> 00:05:42,200
所以你自己這樣就可以去衡量

216
00:05:42,500 --> 00:05:44,366
我到底要不要放一個人在家裡

217
00:05:44,366 --> 00:05:44,966
沒錯

218
00:05:44,966 --> 00:05:46,166
那今天再講第三個角色

219
00:05:46,166 --> 00:05:47,766
就是你搞給萊西村

220
00:05:47,766 --> 00:05:50,400
嗯你要把你自己的時間成本加下去

221
00:05:50,400 --> 00:05:51,466
然後再加什麼

222
00:05:51,500 --> 00:05:53,266
剛剛的廣告費 3萬塊

223
00:05:53,366 --> 00:05:54,766
你看你劃不划算

224
00:05:54,766 --> 00:05:56,133
其實就是這麼簡單

225
00:05:56,133 --> 00:05:59,266
對到底要自己做還是找代抄

226
00:05:59,800 --> 00:06:02,166
看光看你自己覺得劃不划算

227
00:06:02,166 --> 00:06:04,000
對它其實就是個成本概念

228
00:06:04,000 --> 00:06:05,766
對因為現在的這個廣告

229
00:06:05,766 --> 00:06:07,700
已經做的非常非常的簡單

230
00:06:07,700 --> 00:06:09,533
嗯你基本上真的是下一步

231
00:06:09,533 --> 00:06:11,933
下一步下一步就設定完成了

232
00:06:11,933 --> 00:06:12,500
沒錯

233
00:06:12,500 --> 00:06:13,966
那那我們這個FB

234
00:06:14,266 --> 00:06:15,000
Google也好

235
00:06:15,000 --> 00:06:17,666
它會自動幫你去找到受眾你

236
00:06:17,666 --> 00:06:18,900
可能在裡面講說什麼

237
00:06:18,966 --> 00:06:20,466
哪裡有精準的受眾

238
00:06:20,466 --> 00:06:21,466
好這個其實啊

239
00:06:21,466 --> 00:06:23,600
呃巴哥可以另外錄一集再跟大家講

240
00:06:23,600 --> 00:06:25,533
哈哈哈對

241
00:06:25,600 --> 00:06:26,400
應該這樣講

242
00:06:26,866 --> 00:06:29,733
都會來說沒有人比你更瞭解你的產品

243
00:06:29,866 --> 00:06:31,733
沒錯你找代抄也好

244
00:06:31,733 --> 00:06:33,266
你自己做也好

245
00:06:33,400 --> 00:06:34,733
誰寫出來的文案

246
00:06:34,733 --> 00:06:37,866
會最符合你這個產品或服務的靈魂

247
00:06:38,466 --> 00:06:40,000
當然是自己寫會是最好寫

248
00:06:40,000 --> 00:06:41,333
最具說服力啊

249
00:06:41,333 --> 00:06:42,866
因為你在寫的時候最有感情

250
00:06:42,866 --> 00:06:44,066
這是你研發的啊

251
00:06:44,066 --> 00:06:45,200
這是你提供的

252
00:06:45,200 --> 00:06:46,533
對可是如果這樣講的話

253
00:06:46,533 --> 00:06:47,933
大家我們現在是不是要失業

254
00:06:47,933 --> 00:06:49,566
因為我們都幫人家做代操嘛

255
00:06:49,566 --> 00:06:51,566
所以我要我要一個plus

256
00:06:51,566 --> 00:06:52,733
我要講的事情是說

257
00:06:52,733 --> 00:06:54,133
大部分我們過去

258
00:06:54,166 --> 00:06:56,500
我們真的要幫客人寫代操的時候

259
00:06:56,933 --> 00:06:57,266
說真的

260
00:06:57,266 --> 00:06:59,600
我們真的花很多時間先了解他的產品

261
00:06:59,666 --> 00:07:01,066
對不然我寫不出東西哎

262
00:07:01,066 --> 00:07:03,533
或者是瞭解以後發現杆子不能接

263
00:07:03,566 --> 00:07:05,100
對哈哈哈

264
00:07:05,100 --> 00:07:07,333
就是他的專業程度

265
00:07:07,333 --> 00:07:09,400
說真的有些真的非常專業

266
00:07:09,400 --> 00:07:12,000
如果我沒有先深入瞭解

267
00:07:12,000 --> 00:07:13,800
寫出來東西會摸不著邊

268
00:07:13,800 --> 00:07:15,900
就像是摸了邊但摸不到核心

269
00:07:15,900 --> 00:07:16,700
嗯

270
00:07:16,700 --> 00:07:18,700
受眾看了文案會覺得說無感

271
00:07:18,766 --> 00:07:19,966
對那為什麼有些老闆說

272
00:07:19,966 --> 00:07:21,766
我自己寫的寫的比你好沒錯

273
00:07:21,966 --> 00:07:23,266
當然你當然寫的比我好

274
00:07:23,266 --> 00:07:24,333
對所以我說

275
00:07:24,333 --> 00:07:25,966
有時候我們在幫客人做的時候

276
00:07:25,966 --> 00:07:27,566
我們還是有這個堅持的啦

277
00:07:27,566 --> 00:07:29,333
我曾經遇過最難的一個案子

278
00:07:29,333 --> 00:07:31,400
是做藥劑的

279
00:07:31,400 --> 00:07:31,733
嗯

280
00:07:31,733 --> 00:07:35,066
那個藥劑全部是用化學公式做出來的

281
00:07:35,066 --> 00:07:36,200
你知道那個老闆在跟我講

282
00:07:36,200 --> 00:07:38,966
說完全回到我高中的物理化學課

283
00:07:38,966 --> 00:07:40,700
我跟嗯天吶

284
00:07:40,700 --> 00:07:41,933
老師你在講什麼

285
00:07:41,933 --> 00:07:43,533
就是那個什麼還原反應啊

286
00:07:43,533 --> 00:07:44,066
什麼反應的

287
00:07:44,066 --> 00:07:46,733
我就想說我現在上物理化學嘛

288
00:07:46,866 --> 00:07:47,900
但是你知道嗎

289
00:07:47,900 --> 00:07:50,866
當我聽懂老闆的理念想法之後

290
00:07:50,866 --> 00:07:51,766
我們寫出來了就

291
00:07:51,766 --> 00:07:52,766
怎麼切到點呢

292
00:07:52,766 --> 00:07:54,366
就切到核心了

293
00:07:54,666 --> 00:07:56,100
所以其實我要講的聲音是

294
00:07:56,100 --> 00:07:57,333
一定是你自己最懂

295
00:07:58,100 --> 00:07:59,933
你自己可以寫沒有錯

296
00:07:59,933 --> 00:08:01,533
可是當你的規模擴大的時候

297
00:08:01,533 --> 00:08:02,333
你有更高營業額

298
00:08:02,333 --> 00:08:03,900
說你實際上是有人力

299
00:08:04,166 --> 00:08:06,266
可以來幫你做這件事情

300
00:08:06,600 --> 00:08:07,566
只是我剛剛講過

301
00:08:07,566 --> 00:08:08,300
你要會懂

302
00:08:08,300 --> 00:08:09,100
因為你懂嘛

303
00:08:09,100 --> 00:08:11,000
所以你可以告訴你的行銷團隊

304
00:08:11,100 --> 00:08:12,166
你的重點

305
00:08:12,166 --> 00:08:12,866
你想要的

306
00:08:12,866 --> 00:08:14,366
對對你不能說

307
00:08:14,366 --> 00:08:15,766
每次行銷團隊問你說

308
00:08:15,900 --> 00:08:17,266
老闆那你有沒有什麼想法

309
00:08:17,500 --> 00:08:19,133
沒有啊你專業也交給你啊

310
00:08:19,300 --> 00:08:20,533
真的是不是美少講這句

311
00:08:20,533 --> 00:08:21,400
對專業的人講啊

312
00:08:21,400 --> 00:08:23,133
你你們不是都在寫的嗎

313
00:08:23,133 --> 00:08:23,700
你寫啊

314
00:08:23,700 --> 00:08:25,500
有一次有個貸款公司來找我啊

315
00:08:25,500 --> 00:08:25,966
嗯對啊

316
00:08:25,966 --> 00:08:26,700
然後也是說啊

317
00:08:26,700 --> 00:08:28,100
你們貸款啊

318
00:08:28,100 --> 00:08:29,800
這這這跟人家一樣嗎

319
00:08:29,800 --> 00:08:31,300
啊你們那麼專業幫我寫一下

320
00:08:31,333 --> 00:08:33,000
哎我連一分利潤都不知道

321
00:08:33,000 --> 00:08:34,200
什麼是

322
00:08:34,200 --> 00:08:36,500
而且你這邊是有在接表的

323
00:08:36,500 --> 00:08:37,733
還是車的

324
00:08:37,800 --> 00:08:39,333
機車的汽車的

325
00:08:39,333 --> 00:08:40,400
你都抵押嗎

326
00:08:40,700 --> 00:08:41,266
是啊

327
00:08:41,266 --> 00:08:42,600
你都你都接嗎

328
00:08:42,666 --> 00:08:43,800
所以我反過頭來

329
00:08:43,800 --> 00:08:45,300
有時候我覺得有些老闆

330
00:08:45,300 --> 00:08:47,333
如果他常常的說你們先寫啊

331
00:08:47,333 --> 00:08:48,900
或是你們比較專業啊

332
00:08:48,900 --> 00:08:49,966
我可以直接跟你講

333
00:08:50,800 --> 00:08:53,200
你如果連你自己的東西都說不出個

334
00:08:53,200 --> 00:08:54,133
所以然後

335
00:08:54,133 --> 00:08:55,800
很難吶真的很難

336
00:08:55,800 --> 00:08:57,066
我要怎麼幫你做啦

337
00:08:57,066 --> 00:08:57,766
對而且

338
00:08:57,766 --> 00:09:00,066
現在市面上講難聽點的東西多到爆炸

339
00:09:00,400 --> 00:09:02,100
競爭對手可能都比你強很多

340
00:09:02,166 --> 00:09:03,800
你到底如何跟人家不一樣

341
00:09:03,800 --> 00:09:06,466
對呀你總要講出一點差異化吧

342
00:09:06,500 --> 00:09:07,533
嗯那你都講不出來

343
00:09:07,533 --> 00:09:08,300
也不願意跟我講

344
00:09:08,300 --> 00:09:09,400
我喜歡安娜謝啦

345
00:09:09,966 --> 00:09:12,333
沒錯那我們看到到底

346
00:09:12,333 --> 00:09:13,733
如果沒有成效的話

347
00:09:13,733 --> 00:09:15,166
就是做自己代操啊

348
00:09:15,166 --> 00:09:16,666
或者是自己來啊

349
00:09:16,666 --> 00:09:17,300
找人那樣

350
00:09:17,300 --> 00:09:17,900
我我想問

351
00:09:17,900 --> 00:09:18,700
的就是說哈

352
00:09:18,700 --> 00:09:21,000
大家有沒有感冒看過醫生呢

353
00:09:21,000 --> 00:09:23,266
然後你在a診所看不好

354
00:09:23,266 --> 00:09:24,566
你去b診所

355
00:09:24,733 --> 00:09:27,000
b診所看一陣子以後也沒看好

356
00:09:27,000 --> 00:09:28,966
你又回來看a診所的經驗

357
00:09:29,300 --> 00:09:29,966
有啊應該有

358
00:09:29,966 --> 00:09:30,500
對不對對

359
00:09:30,500 --> 00:09:31,066
那請問一下

360
00:09:31,066 --> 00:09:31,933
你們哪一次

361
00:09:31,933 --> 00:09:34,366
曾經把那個藥丟到那那醫生臉上

362
00:09:34,366 --> 00:09:36,333
說吃你的藥都不會好了

363
00:09:36,800 --> 00:09:37,900
你有試過嗎

364
00:09:37,900 --> 00:09:38,500
應該沒有

365
00:09:38,500 --> 00:09:39,300
應該不敢吧

366
00:09:39,300 --> 00:09:40,200
應該也不敢

367
00:09:40,566 --> 00:09:42,566
對所以那個時候你會去反省

368
00:09:42,566 --> 00:09:44,500
奇怪是不是我最近太疲勞了

369
00:09:44,533 --> 00:09:45,133
嗯是不是

370
00:09:45,133 --> 00:09:48,566
我最近都處在這樣子的一個環境太久

371
00:09:48,566 --> 00:09:50,500
所以一直交叉感染感冒

372
00:09:50,700 --> 00:09:51,800
或者是嗯

373
00:09:51,800 --> 00:09:53,500
我身體狀況沒下遇況

374
00:09:53,900 --> 00:09:55,733
總之就是回到商業模式

375
00:09:55,733 --> 00:09:57,900
今天你在操作廣告的時候

376
00:09:57,900 --> 00:09:59,266
你千萬要記得

377
00:09:59,333 --> 00:10:01,500
廣告不會沒效

378
00:10:01,966 --> 00:10:04,466
嗯因為LV廣告之所以現在稱霸全球

379
00:10:04,466 --> 00:10:05,666
購物廣告稱霸全球

380
00:10:05,666 --> 00:10:07,900
就是因為他們的系統不會沒效

381
00:10:07,900 --> 00:10:08,800
嗯對

382
00:10:08,966 --> 00:10:10,900
所以反而是要回來檢討一下

383
00:10:10,900 --> 00:10:12,566
你自己自身的問題

384
00:10:12,566 --> 00:10:13,300
沒有錯

385
00:10:13,300 --> 00:10:14,566
對你自己想

386
00:10:14,566 --> 00:10:15,400
我們要去檢討

387
00:10:15,400 --> 00:10:16,700
可能是文案

388
00:10:16,700 --> 00:10:17,966
是圖片好

389
00:10:17,966 --> 00:10:18,666
你這個地方

390
00:10:18,666 --> 00:10:19,766
這個是細節

391
00:10:19,766 --> 00:10:20,800
你可以去看啊

392
00:10:20,800 --> 00:10:22,200
什麼點選率啊

393
00:10:22,400 --> 00:10:23,866
好嗯

394
00:10:23,966 --> 00:10:25,066
CTR啊好

395
00:10:25,066 --> 00:10:26,533
這剛講的點選率部分

396
00:10:26,533 --> 00:10:27,600
嗯去研究

397
00:10:27,600 --> 00:10:30,700
哎為什麼之前好CTR都有3啊

398
00:10:30,700 --> 00:10:33,766
每曝光100次有3個人點我的廣告

399
00:10:33,800 --> 00:10:34,866
而現在呢

400
00:10:34,866 --> 00:10:36,366
這一張圖哎

401
00:10:36,666 --> 00:10:37,600
CTR只有一

402
00:10:38,000 --> 00:10:38,866
那我們就知道

403
00:10:39,100 --> 00:10:41,533
每不光100次只有一個人要點我這張圖

404
00:10:41,533 --> 00:10:42,866
我就知道我這張圖爛嘛

405
00:10:42,866 --> 00:10:44,700
那你就去檢討這個部分

406
00:10:44,733 --> 00:10:48,500
嗯你要有系統的去讀懂的資料

407
00:10:48,500 --> 00:10:50,166
去讀懂你的後臺

408
00:10:50,300 --> 00:10:52,400
你才有辦法去做所謂的檢討

409
00:10:52,400 --> 00:10:55,066
去優化而不是一昧的覺得說

410
00:10:55,066 --> 00:10:56,666
怎麼投廣告都沒有效

411
00:10:56,666 --> 00:10:57,533
說真的啦

412
00:10:57,600 --> 00:11:00,066
如果投廣告100%有效

413
00:11:00,266 --> 00:11:01,900
那大家都投廣告就好了

414
00:11:02,000 --> 00:11:03,933
還是又回到人選之人

415
00:11:03,933 --> 00:11:05,466
我們什麼都做了

416
00:11:05,733 --> 00:11:07,000
就一定會成功嗎

417
00:11:07,200 --> 00:11:08,466
但是倒過來說

418
00:11:08,466 --> 00:11:09,666
你什麼都不做

419
00:11:09,700 --> 00:11:10,933
一點機會都不會有

420
00:11:10,933 --> 00:11:13,366
沒錯回過頭來我要補充一個

421
00:11:13,366 --> 00:11:15,366
就是剛剛你講說要怪誰

422
00:11:15,366 --> 00:11:16,966
對不對你不會就怪醫生嗎

423
00:11:17,200 --> 00:11:18,366
可是我覺得這個怪

424
00:11:18,366 --> 00:11:19,533
這就責怪

425
00:11:19,566 --> 00:11:21,666
責怪你的合作的廠商

426
00:11:21,666 --> 00:11:24,200
這件事情其實在臺灣還蠻常出現

427
00:11:24,200 --> 00:11:25,000
理想值啊

428
00:11:25,000 --> 00:11:25,533
我這個人

429
00:11:25,533 --> 00:11:28,066
我覺得有時候我們是共同來討論

430
00:11:28,066 --> 00:11:29,333
就像巴哥剛剛講的

431
00:11:29,333 --> 00:11:31,000
解釋嘛講難聽點

432
00:11:31,000 --> 00:11:32,000
我有這麼神嗎

433
00:11:32,000 --> 00:11:34,700
我怎麼知道這一張圖做出去一定會中

434
00:11:34,700 --> 00:11:35,600
還是不會中

435
00:11:35,866 --> 00:11:36,933
但是我透過資料

436
00:11:36,933 --> 00:11:37,900
我透過報表照

437
00:11:37,900 --> 00:11:38,400
哦

438
00:11:38,400 --> 00:11:40,766
原來我的受眾不喜歡這樣子的風格

439
00:11:40,766 --> 00:11:42,100
不喜歡這樣的文案

440
00:11:42,333 --> 00:11:43,333
不要講我們啊

441
00:11:43,333 --> 00:11:45,866
連AFB上面都要AB測試啊

442
00:11:45,866 --> 00:11:46,666
連他自己都要對

443
00:11:46,666 --> 00:11:49,466
對嘛誰會知道我的受眾喜歡什麼

444
00:11:49,466 --> 00:11:51,166
哪個胃口啊好

445
00:11:51,166 --> 00:11:53,500
所以不要一味的去責怪你的廠商

446
00:11:53,500 --> 00:11:54,066
如果今天

447
00:11:54,066 --> 00:11:56,733
大家想要在一個合作的基礎上

448
00:11:56,733 --> 00:11:58,333
一起來檢討

449
00:11:58,400 --> 00:12:00,266
一起來做調整

450
00:12:00,266 --> 00:12:02,333
行銷本來就是滾動式調整

451
00:12:02,400 --> 00:12:04,333
行銷一直都在沒有SOP

452
00:12:04,333 --> 00:12:06,400
對他不會是一個方式

453
00:12:06,400 --> 00:12:07,766
一招走天下

454
00:12:07,933 --> 00:12:09,400
然後每招都必中

455
00:12:09,733 --> 00:12:10,966
黑納西無擊中打擊的話

456
00:12:10,966 --> 00:12:13,500
我們兩個現在已經當大老闆去了

457
00:12:13,500 --> 00:12:14,066
真的

458
00:12:14,066 --> 00:12:16,000
對不對所以他永遠第二個概念

459
00:12:16,000 --> 00:12:17,300
就是我們一致來修正

460
00:12:17,300 --> 00:12:17,866
就像剛剛講

461
00:12:17,866 --> 00:12:18,700
醫生會問你說

462
00:12:18,700 --> 00:12:21,400
你最近是不是吃東西都吃的很重

463
00:12:21,400 --> 00:12:23,666
閒呢我看你的這個資料裡面

464
00:12:23,933 --> 00:12:25,866
有什麼東西的比例很高

465
00:12:25,866 --> 00:12:26,900
只覺得一生的價值

466
00:12:26,900 --> 00:12:28,300
因為你看不懂資料

467
00:12:28,300 --> 00:12:29,733
對啊他看得懂嗎

468
00:12:29,733 --> 00:12:30,266
他看得懂

469
00:12:30,266 --> 00:12:31,700
回過頭來甚至說哎

470
00:12:31,700 --> 00:12:32,166
該做的

471
00:12:32,166 --> 00:12:33,166
都有做了哎

472
00:12:33,166 --> 00:12:36,766
會不會是你們公司內部的某些東西上

473
00:12:36,766 --> 00:12:37,933
你沒有做好

474
00:12:37,933 --> 00:12:40,533
就是說我把客人都拎到你的面前

475
00:12:40,533 --> 00:12:41,333
什麼意思

476
00:12:41,466 --> 00:12:42,700
我廣告有點選率啊

477
00:12:42,700 --> 00:12:43,500
對啊啊

478
00:12:43,500 --> 00:12:44,666
廣告有點選率幹嘛

479
00:12:44,666 --> 00:12:46,366
代表他進到你網站了

480
00:12:46,366 --> 00:12:47,733
那接下來有我的事嗎

481
00:12:47,733 --> 00:12:49,333
沒有啦因為你網站做的好

482
00:12:49,333 --> 00:12:50,533
不好除非我有包

483
00:12:50,600 --> 00:12:52,766
對但我廣告已經有點選率了

484
00:12:52,766 --> 00:12:55,800
代表他click到linding配角那

485
00:12:55,800 --> 00:12:57,400
到LP這個頁面以後

486
00:12:57,400 --> 00:12:58,400
他不接單

487
00:12:58,800 --> 00:12:59,500
他跳走了

488
00:12:59,500 --> 00:13:01,100
是LP的問題啊

489
00:13:01,100 --> 00:13:02,500
對他有很多的原因

490
00:13:02,500 --> 00:13:03,333
可以被探討嗎

491
00:13:03,333 --> 00:13:04,066
我們在探討說

492
00:13:04,066 --> 00:13:07,900
如果他今天有成功的加入購物車啊

493
00:13:07,900 --> 00:13:09,000
我們講前一步

494
00:13:09,100 --> 00:13:11,100
我們成功的把這個網頁看完

495
00:13:11,100 --> 00:13:12,066
他看到底了

496
00:13:12,066 --> 00:13:12,666
對好

497
00:13:12,666 --> 00:13:13,566
叫做Pageview

498
00:13:13,566 --> 00:13:14,200
嗯啊

499
00:13:14,200 --> 00:13:15,800
a view content全部看完了

500
00:13:15,966 --> 00:13:17,000
可是他不接單

501
00:13:17,000 --> 00:13:17,533
對為什麼

502
00:13:17,533 --> 00:13:18,700
很多可以討論

503
00:13:18,700 --> 00:13:19,533
對沒錯

504
00:13:19,566 --> 00:13:21,000
有可能是你的定價策略

505
00:13:21,000 --> 00:13:21,133
對

506
00:13:21,133 --> 00:13:23,300
有可能是競爭對手東西跟你差不多

507
00:13:23,300 --> 00:13:24,266
可是你比較貴嘛

508
00:13:24,266 --> 00:13:25,166
或者是哎

509
00:13:25,166 --> 00:13:25,866
因為我在

510
00:13:25,866 --> 00:13:27,066
我已經加入購物車

511
00:13:27,066 --> 00:13:28,166
可是我有點疑慮

512
00:13:28,166 --> 00:13:29,866
我就敲了一下你們的客服

513
00:13:29,866 --> 00:13:31,900
哎客服完全都沒人鳥我的

514
00:13:31,900 --> 00:13:33,700
然後不然就是客服講話又很嗆

515
00:13:34,066 --> 00:13:35,766
然後動不動就是衣服愛做不做

516
00:13:35,766 --> 00:13:36,600
幹我就不買

517
00:13:36,600 --> 00:13:38,166
是不是跟剛剛講的醫生一樣

518
00:13:38,166 --> 00:13:41,000
對吧各種因素而導致

519
00:13:41,000 --> 00:13:42,800
而不會是單一著去形成

520
00:13:42,800 --> 00:13:43,866
說廣告

521
00:13:43,866 --> 00:13:44,800
元宵對

522
00:13:44,800 --> 00:13:47,100
我們在做這個行銷的包案

523
00:13:47,100 --> 00:13:49,766
或者你的企業在運營的過程當中

524
00:13:49,766 --> 00:13:51,566
其實它是環環相扣的

525
00:13:51,700 --> 00:13:52,933
它不是一個點

526
00:13:53,133 --> 00:13:54,200
然後就只有哦

527
00:13:54,200 --> 00:13:55,133
就是你們都愛

528
00:13:55,200 --> 00:13:56,166
都做的沒效

529
00:13:56,166 --> 00:13:56,933
你們怎樣講

530
00:13:56,933 --> 00:13:59,800
不是哦是我們回過頭來檢視

531
00:13:59,866 --> 00:14:00,666
一條龍的

532
00:14:00,666 --> 00:14:01,766
把系統性的拉出來

533
00:14:01,766 --> 00:14:03,200
這個脈絡在哪裡

534
00:14:03,333 --> 00:14:04,466
到底我們一個

535
00:14:04,466 --> 00:14:07,800
一個環節去把它抓出來一一修正

536
00:14:07,800 --> 00:14:08,966
不要每次都講別人錯

537
00:14:08,966 --> 00:14:09,400
搞不好就是

538
00:14:09,400 --> 00:14:11,900
你們家公司自己問題一大堆啊

539
00:14:11,900 --> 00:14:12,300
嗯

540
00:14:12,300 --> 00:14:14,066
我們也遇過很多客人就是這樣子啊

541
00:14:14,066 --> 00:14:16,066
整個公司結構亂七巴糟的

542
00:14:16,266 --> 00:14:18,300
然後一天到晚就讓你們形象是不夠的

543
00:14:18,300 --> 00:14:19,500
不是我的問題好不好

544
00:14:19,500 --> 00:14:21,766
老闆你要不要先門關起來先

545
00:14:21,766 --> 00:14:23,600
公共領領導一代記啊

546
00:14:24,000 --> 00:14:25,700
剛剛講到是公司的這個

547
00:14:25,733 --> 00:14:27,533
呃內部的問題啊

548
00:14:27,700 --> 00:14:28,166
另外就是

549
00:14:28,166 --> 00:14:30,100
我們也要看到很重要這個東西

550
00:14:30,100 --> 00:14:33,333
嗯可以降低廣告費的東西是什麼

551
00:14:33,333 --> 00:14:34,200
產品力

552
00:14:34,566 --> 00:14:35,600
這很關鍵

553
00:14:35,866 --> 00:14:36,733
這很關鍵

554
00:14:36,866 --> 00:14:39,900
其實其實產品力是我覺得是做出來

555
00:14:39,900 --> 00:14:41,566
做生意的最基本

556
00:14:41,866 --> 00:14:44,333
除非你本來就是想要做那種快閃

557
00:14:44,333 --> 00:14:45,266
或是算了

558
00:14:45,266 --> 00:14:45,733
哎對

559
00:14:45,733 --> 00:14:46,800
騙騙的那種就算了

560
00:14:46,800 --> 00:14:47,666
你不要講騙了

561
00:14:47,666 --> 00:14:49,700
就是說你就是沒有這麼多的想法

562
00:14:49,700 --> 00:14:50,666
打短線型的

563
00:14:50,666 --> 00:14:51,600
這個我就不管

564
00:14:51,766 --> 00:14:54,700
可是如果你的想要做長期佈局的

565
00:14:54,700 --> 00:14:55,500
產品力是基本

566
00:14:55,500 --> 00:14:57,366
但是你知道那天我在上課的時候

567
00:14:57,366 --> 00:14:59,300
我覺得我學到了一個很重要的東西

568
00:14:59,300 --> 00:15:02,333
他就說為什麼同樣的產品

569
00:15:02,533 --> 00:15:05,266
星巴克就是可以賣一杯150

570
00:15:05,500 --> 00:15:06,900
你們賣50

571
00:15:07,100 --> 00:15:09,600
他客人就是還寧願去星巴克嘛

572
00:15:09,600 --> 00:15:12,166
這個品牌的溢價力溢位來的

573
00:15:12,600 --> 00:15:15,133
其實真正的關鍵就在於

574
00:15:15,133 --> 00:15:17,000
消費者的體驗感

575
00:15:17,000 --> 00:15:17,733
可以提升

576
00:15:17,733 --> 00:15:20,066
這個品牌的DNA對

577
00:15:20,066 --> 00:15:21,966
他有沒有跟他有共感

578
00:15:22,200 --> 00:15:23,166
他有沒有連線到

579
00:15:23,166 --> 00:15:24,966
甚至他有解決到他的問題

580
00:15:25,166 --> 00:15:27,200
這個其實很環環相扣

581
00:15:27,366 --> 00:15:28,333
甚至你說哎

582
00:15:28,333 --> 00:15:28,733
這個

583
00:15:28,733 --> 00:15:30,933
我現在開始跟你們的這個品牌接觸了

584
00:15:30,933 --> 00:15:33,966
之後剛剛講到客服的體驗感超差啊

585
00:15:33,966 --> 00:15:35,166
老闆愛坐不坐

586
00:15:35,200 --> 00:15:36,566
出貨拖拖拉拉

587
00:15:36,566 --> 00:15:38,866
對整個感觀感超差

588
00:15:38,900 --> 00:15:40,466
退貨的感覺

589
00:15:40,600 --> 00:15:41,800
就像我們剛剛講的嘛

590
00:15:41,900 --> 00:15:42,933
遇到一個帥哥

591
00:15:42,933 --> 00:15:44,266
哇帥哥好帥

592
00:15:44,266 --> 00:15:44,900
不要信了

593
00:15:44,900 --> 00:15:46,666
結果他講話幹啥過雞扯的

594
00:15:46,666 --> 00:15:47,533
討厭死了

595
00:15:47,533 --> 00:15:48,366
再見拜拜

596
00:15:48,366 --> 00:15:49,300
沒有下次

597
00:15:49,300 --> 00:15:50,500
一樣哦嗯哼

598
00:15:50,533 --> 00:15:51,766
所以哦各位

599
00:15:51,766 --> 00:15:53,333
如果你的產品力

600
00:15:53,666 --> 00:15:55,966
假設這個情況是你的產品力OK

601
00:15:55,966 --> 00:15:57,566
請你一環扣一環

602
00:15:57,566 --> 00:15:58,500
一環扣一環

603
00:15:58,500 --> 00:16:01,366
都要把它整個完整性的把它優化好

604
00:16:01,366 --> 00:16:02,600
行銷是整套的

605
00:16:02,600 --> 00:16:04,133
對品牌也是整套的

606
00:16:04,133 --> 00:16:06,900
廣告去做一個全部的定奪

607
00:16:07,000 --> 00:16:07,766
沒錯啊

608
00:16:07,766 --> 00:16:08,866
每個地方環環相扣

609
00:16:08,866 --> 00:16:11,366
你針對每一個環節去做檢討

610
00:16:11,366 --> 00:16:13,400
每一個環節的資料去做優化

611
00:16:13,400 --> 00:16:14,800
今天之所以可以呃

612
00:16:14,800 --> 00:16:16,266
有這麼這樣子的一個分享

613
00:16:16,266 --> 00:16:18,533
無非就是我們出去外面也學習了很多

614
00:16:18,566 --> 00:16:19,500
沒錯服務過了很多

615
00:16:19,500 --> 00:16:21,400
所以說真的到過頭來

616
00:16:21,500 --> 00:16:23,700
你到底應該要代抄

617
00:16:23,900 --> 00:16:24,466
找人代抄

618
00:16:24,466 --> 00:16:25,333
還是自己來

619
00:16:25,700 --> 00:16:27,133
你如果懂得夠多的話

620
00:16:27,133 --> 00:16:28,200
其實你又何妨呢

621
00:16:28,200 --> 00:16:29,166
你可以自己來啊

622
00:16:29,166 --> 00:16:29,733
沒錯

623
00:16:29,733 --> 00:16:31,366
這樣你可以檢討出每一個環節

624
00:16:31,366 --> 00:16:33,266
真的歡迎大家自己來

625
00:16:33,266 --> 00:16:35,866
因為只有你能夠最瞭解自己的產品

626
00:16:35,866 --> 00:16:38,333
還有你投遞的一整串的一個流程

627
00:16:38,533 --> 00:16:40,900
除非在相對的條件之下

628
00:16:40,900 --> 00:16:43,266
你發現你還想要再再度更優化

629
00:16:43,300 --> 00:16:45,400
你找代超來協助你對不對

630
00:16:45,400 --> 00:16:47,733
沒錯如果今天你本來就很不清楚

631
00:16:47,733 --> 00:16:48,700
從0再這個的

632
00:16:48,700 --> 00:16:49,333
你當然也可以

633
00:16:49,333 --> 00:16:51,166
怎麼樣一開始就找代操

634
00:16:51,400 --> 00:16:52,600
邊看人家怎麼做

635
00:16:52,600 --> 00:16:54,200
你邊問邊學嘛

636
00:16:54,200 --> 00:16:56,133
對或者是可以先去上課

637
00:16:56,300 --> 00:16:58,466
先讓自己同盤瞭解這些東西

638
00:16:58,666 --> 00:16:59,966
而不是永遠就是

639
00:16:59,966 --> 00:17:01,933
我就是因為不懂才教你們呢

640
00:17:02,066 --> 00:17:02,366
然後

641
00:17:02,366 --> 00:17:05,200
你好像很有理由可以完全不懂啊

642
00:17:05,200 --> 00:17:06,266
你必須要懂

643
00:17:06,266 --> 00:17:08,500
對啊而且現在行銷等於是

644
00:17:08,500 --> 00:17:11,266
我覺得它很像是一個企業的生命線

645
00:17:11,266 --> 00:17:12,900
就像那個那個吊點滴一樣

646
00:17:12,900 --> 00:17:14,200
好似補營養品一樣

647
00:17:14,200 --> 00:17:14,533
就是你

648
00:17:14,533 --> 00:17:16,466
一直要讓你的企業的這個運作

649
00:17:16,466 --> 00:17:18,800
是持續運進行的

650
00:17:18,800 --> 00:17:21,266
所以行銷它是沒辦法斷掉的

651
00:17:21,600 --> 00:17:23,966
他必須一直在運營

652
00:17:24,300 --> 00:17:25,333
所以你必須懂

653
00:17:25,333 --> 00:17:25,966
因為你是老闆

654
00:17:25,966 --> 00:17:27,966
甚至我最後想回給大家一句

655
00:17:28,066 --> 00:17:29,133
在這個時代

656
00:17:29,400 --> 00:17:32,066
當老闆的都要有做網紅的能力

657
00:17:32,066 --> 00:17:33,933
也就是你要可以自己形象

658
00:17:33,933 --> 00:17:35,000
你自己的產品呢

659
00:17:35,400 --> 00:17:37,900
你懂啊那個黃仁勳也是啊

660
00:17:37,900 --> 00:17:40,600
自己代代言他的這個NVDR的新思卡

661
00:17:40,600 --> 00:17:42,733
因為你最知道你的東西哪裡

662
00:17:42,733 --> 00:17:44,200
最有魅力的DNA

663
00:17:44,200 --> 00:17:46,466
沒錯我也真的覺得說

664
00:17:46,500 --> 00:17:47,700
其實這是在來創業

665
00:17:47,700 --> 00:17:48,866
不太很容易啊

666
00:17:48,933 --> 00:17:50,066
挑戰很多

667
00:17:50,166 --> 00:17:53,066
我們如何精進自己的腦袋跟思維

668
00:17:53,066 --> 00:17:54,266
是有絕對必要的

669
00:17:54,266 --> 00:17:57,500
所以是人人皆可成為網紅哈哈哈

670
00:17:57,500 --> 00:17:58,466
可以哦對

671
00:17:58,466 --> 00:17:59,333
愛思看看

672
00:17:59,666 --> 00:18:00,166
下一篇

673
00:18:00,166 --> 00:18:03,133
我們就要來分享如何經營自媒體

674
00:18:03,133 --> 00:18:05,300
如果你想要做自媒體這一塊的話

675
00:18:05,366 --> 00:18:07,066
下一集千萬不要錯過

676
00:18:07,100 --> 00:18:07,933
我是巴哥

677
00:18:07,933 --> 00:18:09,166
我是Amber

678
00:18:09,300 --> 00:18:10,400
我們改天見哦

679
00:18:10,600 --> 00:18:11,500
拜拜

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