What does it really take to succeed in the prime and super prime property market?

In this episode, I sit down with Simon Leadbetter to break down the latest Voice of the Agent: Prime Cuts report — a data-backed look at how the top estate agents operate at the highest level.

We cover:

* The difference between upper quartile, prime, and super prime markets
* Why top agents list fewer properties… but earn significantly more
* How fees actually INCREASE as property prices go up
* Why relationships (not marketing) dominate at the top end
* The biggest mistakes agents make when trying to “go premium”
* What it really takes to break into the prime market

One of the biggest takeaways?

👉 “It’s not about who knows you — it’s about who you know.”

This episode is a must-listen if you’re looking to move upmarket, increase your fees, or understand how the best agents in the industry actually operate.

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