01:12  Recipe and Ordering Simplification 02:10 The Art of Simplifying Flower Formulation 02:42 Layering Techniques for Stunning Arrangements 03:20 Exploring the Six Foundational Bloom Types 05:42 Filler Flowers and Greenery 08:01 Coverage Blooms 09:17 Mastering Pricing by Square Foot 09:34 Installation Pricing and Planning 15:06 Incorporating Fun and Creativity in Flower Ordering 17:17 Finding Inspiration and Experimentation 18:03 The Impact of Foundational Systems on Business 19:07 Scaling Your Floral Business - even as a Mother 19:45 Closing Thoughts and Encouragement

01:12 Recipe and Ordering Simplification 02:10 The Art of Simplifying Flower Formulation 02:42 Layering Techniques for Stunning Arrangements 03:20 Exploring the Six Foundational Bloom Types 05:42 Filler Flowers and Greenery 08:01 Coverage Blooms 09:17 Mastering Pricing by Square Foot 09:34 Installation Pricing and Planning 15:06 Incorporating Fun and Creativity in Flower Ordering 17:17 Finding Inspiration and Experimentation 18:03 The Impact of Foundational Systems on Business 19:07 Scaling Your Floral Business - even as a Mother 19:45 Closing Thoughts and Encouragement

01:12&nbsp; Recipe and Ordering Simplification 02:10 The Art of Simplifying Flower Formulation 02:42 Layering Techniques for Stunning Arrangements 03:20 Exploring the Six Foundational Bloom Types 05:42 Filler Flowers and Greenery 08:01 Coverage Blooms 09:17 Mastering Pricing by Square Foot 09:34 Installation Pricing and Planning 15:06 Incorporating Fun and Creativity in Flower Ordering 17:17 Finding Inspiration and Experimentation 18:03 The Impact of Foundational Systems on Business 19:07 Scaling Your Floral Business - even as a Mother 19:45 Closing Thoughts and Encouragement

Want recipes, ordering and picking up flowers without overspending - start here!

Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO.

Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into:

Profitable pricing strategies: markup formulas and minimums fine-tuned for weddings & events

Magnetic marketing & local-SEO hacks: social posts, blogs, and Google tricks that attract high-budget couples and planners

High-converting sales funnels: inquiry replies, proposals, and follow-up scripts that turn curious leads into dream clients

Streamlined systems & smart outsourcing: workflows, templates, and hiring tips that free you from the design bench

CEO mindset & sustainable growth: leadership habits and eco-friendly practices that keep both you and your business flourishing

Jeni pairs real-world success stories with actionable strategies you can implement today, so you’ll spend less time hustling and more time designing breathtaking bouquets, installations, and arrangements.

Ready to scale your florist business and reclaim your life? Follow, subscribe, and leave a review on Apple Podcasts, Spotify, Amazon Music, or your favorite podcast app. 🌸

Connect & learn more:

Website & free resources: http://floralceo.com

Instagram & Facebook: @‌thefloralceo

Turn your passion for flowers into the six-figure floral business you deserve—one episode at a time.

Website- floralceo.com

Social @‌thefloralceo.com

Business

Entrepreneurship

Marketing

Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into: Profitable pricing strategies: markup formulas and minimums fine-tuned for weddings & events Magnetic marketing & local-SEO hacks: social posts, blogs, and Google tricks that attract high-budget couples and planners High-converting sales funnels: inquiry replies, proposals, and follow-up scripts that turn curious leads into dream clients Streamlined systems & smart outsourcing: workflows, templates, and hiring tips that free you from the design bench CEO mindset & sustainable growth: leadership habits and eco-friendly practices that keep both you and your business flourishing Jeni pairs real-world success stories with actionable strategies you can implement today, so you’ll spend less time hustling and more time designing breathtaking bouquets, installations, and arrangements. Ready to scale your florist business and reclaim your life? Follow, subscribe, and leave a review on Apple Podcasts, Spotify, Amazon Music, or your favorite podcast app. 🌸 Connect & learn more: Website & free resources: http://floralceo.com Instagram & Facebook: @‌thefloralceo Turn your passion for flowers into the six-figure floral business you deserve—one episode at a time. Website- floralceo.com Social @‌thefloralceo.com

Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO.

Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into:

Profitable pricing strategies: markup formulas and minimums fine-tuned for weddings &amp; events

Magnetic marketing &amp; local-SEO hacks: social posts, blogs, and Google tricks that attract high-budget couples and planners

High-converting sales funnels: inquiry replies, proposals, and follow-up scripts that turn curious leads into dream clients

Streamlined systems &amp; smart outsourcing: workflows, templates, and hiring tips that free you from the design bench

CEO mindset &amp; sustainable growth: leadership habits and eco-friendly practices that keep both you and your business flourishing

Jeni pairs real-world success stories with actionable strategies you can implement today, so you’ll spend less time hustling and more time designing breathtaking bouquets, installations, and arrangements.

Ready to scale your florist business and reclaim your life? Follow, subscribe, and leave a review on Apple Podcasts, Spotify, Amazon Music, or your favorite podcast app. 🌸

Connect &amp; learn more:

Website &amp; free resources: http://floralceo.com

Instagram &amp; Facebook: @‌thefloralceo

Turn your passion for flowers into the six-figure floral business you deserve—one episode at a time.

Website- floralceo.com

Social @‌thefloralceo.com

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Want recipes, ordering and picking up flowers without overspending - start here!

Want recipes, ordering and picking up flowers without overspending - start here!

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