People often think that putting an offer on evergreen is easy. You can just add it to your website and let it be—hoping a few people will buy it each month. Well, it doesn't quite work that way. In today's episode, I'm sharing the common misconceptions about evergreen offers and what you need to know.

- Why creating a sales process for evergreen offers is just as important as it is for live launches.
- Why putting your offer on your website isn't enough to convert.
- How bridging the Magician's Gap is different between evergreen offers and live launching.
- Understanding the technical behind-the-scenes processes involved in evergreen offers.



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