I proclaimed something about MyProtein last year, but will overlooking a core brand positioning element end up making me look wrong? On September 15, 2022, THG (formerly known as The Hut Group) updated the public markets by releasing its 2022 first half earnings report. I’ll be utilizing that financial information, along with the earnings call commentary and any relevant publicly disclosed information to obviously update you on the recent performance of THG and specifically the THG Nutrition division that includes MyProtein, but also synthesize everything to provide relevant insights about the global sports and active nutrition markets. While my focus will be primarily on the THG Nutrition division that houses MyProtein, MyVegan, MyVitamins, and others, I will also cover important information about THG Ingenuity and THG Beauty (including the change of plans around the Softbank investment). THG Nutrition divisional revenue for the first half of 2022 was just over $405 million…growing only at 3.3% YoY. I explain why that growth rate was so low compared to its major competitor Glanbia Performance Nutrition, along with THG Nutrition's current growth strategy, and why MyProtein could be an acquisition target.

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