Brendan Kane is a digital strategist for Fortune 500 corporations, global brands, and celebrities. He started his career in the entertainment industry managing digital divisions for two prominent movie studios.

   His most recent book, Hook Point: How to Stand Out in a 3-Second World, breaks down the most effective strategies to generate new opportunities, innovate and scale businesses, and create a compelling brand—both online and off— to ensure that they thrive in the new micro-attention world in which we live.

   He speaks to us about social media, pattern interruption and Eminem.

hookpoint.com/masterclass

The Rundown

Economic Desertion

Internet Companies

Digital Distribution

Film Industry

Movie Producing

Corporate Mindset

Tech Platforms

Phys Ed

Film School

Favorite Films

Crafting A Story

Strategic Business Partnership

Raising Capital

Brevity

Focus Retention

3 second mark

Pattern Interruption

Social Media

Meditation

Hook Point

Accelerating Demand

Articulation

Marketing

Subverting Expectation

Quality Content

8 Mile

Scale

Traffic Sources

Fear

COVID-19

Consumerism

Future of Retail

Online Innovation

Movie Recommendations

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