We Are What We Buy

By Dr. Michael SolomonBusiness News Science Social Sciences Marketing Business News

We Are What We Buy episodes

October 03, 2019 I Want It NOW! How to Engage Your Customers
54 min
September 26, 2019 Decoding the Mind of the Consumer
Successful marketers satisfy their customers' needs. But how can they do that, if they don't know what those needs are?
This episode reveals three different perspectives on collecting customer insights.
54 min
September 19, 2019 This or That? How We Decide What to Buy
Coke or Pepsi? Ford or Chevrolet? Swipe left or swipe right? Everywhere we turn, we need to make choices. Ironically for many of us our biggest problem is not a lack of choice. It is too much choice.
55 min
September 12, 2019 We Are What We Wear The Psychology of Blue Jeans
Many products play a key role in defining who we are – even if they are just everyday things.
Blue jeans are a great example. Sure, they are durable and yes, comfortable as well. But blue jeans are more than that.
53 min

About We Are What We Buy

From the publisher's feed

Businesses succeed when they satisfy their customers’ needs. But how can you do that unless you understand what those needs are? The reasons we buy aren’t as obvious as they seem. That’s because we don’t buy product features, we buy the benefits they provide. Two brands that seem very similar may mean something very different to consumers, and sometimes even they can’t tell you why they prefer one over another.