We Make This Look Easy but its Not (LA 1283)

Transcript:

Jack Butala:

Steve and Jill here.

Jill DeWit:

Hey.

Jack Butala:

Welcome to The Land Academy Show entertaining land investment talk. I'm Steven Jack Butala.

Jill DeWit:

And I'm Jill Dewitt broadcasting from sunny Southern California .

Jack Butala:

Today, Jill and I talk about how to go from... oh, that's the wrong title. Today Jill and I talk about how we make this look easy, but it's not.

Jill DeWit:

And we're not talking about the podcast.

Jack Butala:

Obviously, it's not that easy.

Jill DeWit:

Yeah. Apparently. That's really, really great.

Jack Butala:

Jill and I did a live event yesterday on Facebook. We got a very [crosstalk 00:00:32]

Jill DeWit:

Well, technically it was last week that it aired.

Jack Butala:

Oh yeah, sorry.

Jill DeWit:

Yeah. It's okay.

Jack Butala:

And we got a very, very good response. We got a lot of good responses from that. It's very much geared toward people who are brand new.

Jill DeWit:

Right.

Jack Butala:

So there's not a lot of how to do it. It's more of what's possible.

Jill DeWit:

Mm-hmm (affirmative).

Jack Butala:

There are several people in there that said, "You know, you guys make this look so easy, but it can't be this easy," to which I say, "You know what? I agree with you."

Jill DeWit:

Yeah. I want to talk about that.

Jack Butala:

Yeah.

Jill DeWit:

We don't mean to.

Jack Butala:

Right.

Jill DeWit:

It took a long time to get here, and we can fill you in more.

Jack Butala:

Before we get into it, let's take a question posted by one of our members on the landinvestors.com online community. It's free.

Jill DeWit:

This is a funny question. Mary wrote, "Hi, everyone. I'm a longtime lurker." There's a lot of those. "I've tried other 'geeky' programs." Yes. "And I have decided that Steven and Jill are the real deal."

Jack Butala:

That's the end of her comment, to which I say, "Thank you. I agree with you." The vast majority... not the vast majority... every single other land program out there, with very, very few exceptions... Jack Bosch is the biggest exception, are former Land Academy members.

Jill DeWit:

Mm-hmm (affirmative).

Jack Butala:

And so we're seeing, with this COVID, a lot of entrepreneurial spirited products that are coming up in land education.

Jill DeWit:

Which is great and we applaud.

Jack Butala:

To which I say, and we do.

Jill DeWit:

Yeah. Yeah.

Jack Butala:

To which I say, please make sure, whoever you're taking this advice from or whatever tool you're using, whether it's a pricing tool or mailer tool or anything, I want you to think about two things when you're doing this. Does this person have any experience? And number two, what are they really doing? What are they really helping you with, and the answer to the second one is almost always this. They're doing me a disservice to make this easier for me so I don't learn.

Jill DeWit:

Instead of teaching me what [crosstalk 00:02:40]

Jack Butala:

This isn't a rant. We're seeing a lot of offshoot products come up. We're seeing them on landinvestors.com. For some reason, people are real comfortable advertising their own products on the stuff we've created.

Jill DeWit:

I'm like, "Okay."

Jack Butala:

Which is not really what that was intended for, but Jill and I had a long talk about it. We're all entrepreneurs. It's a free market. You're free to choose. Just please just be aware. That's it.

Jill DeWit:

Mm-hmm (affirmative).

Jack Butala:

And thank you, Mary, because we are the real deal.

Jill DeWit:

I love when people come to me and go, "Wait a minute." It took me a while to figure this out, but why would I learn from the student when I can learn from the master? I'm like, yeah, kind of.

Jack Butala:

Why would I use a pricing tool where I just push a button, it prices it all out, and I send it. I mean, if you're that kind of person, I get it. But you're not really in a long, long, long haul like we are and a lot of our members are,