Do you ever feel like a broken record when talking about fitness in general, or specifically for people over 50? Like you're repeating the same messages over and over and wondering, doesn't everybody already know about all of this, about strength training and basic nutrition, at least? It's a common suspicion that we have whenever we're communicating repeatedly over time about anything.

It makes you wonder if there's a limit, like, can I even talk about this thing again? Well, that's what I'll be addressing today on Optimal Aging, the show for gym and studio owners who want to grow their businesses by engaging more people over 50.

One of the mainstays of your marketing approach must be content that your prospects and clients find useful, relevant, motivating, or entertaining about the idea of healthy living as they age, and how fitness is crucial to that, how you can help them have a better life.

That's the whole premise behind my business, Prime Fit Content, which sends you heaps of premium material to use in your blogs, newsletters, and social media every week.

And after writing hundreds of articles and interviewing countless gym owners, studio owners, trainers, authors, experts, and, most importantly, fitness consumers, I'm convinced there are  four topics you can never discuss too much.

Resources
Life Priority Supplements -- Affiliate Discount  here
Naamly – Support our advertiser, who helps you keep in touch with your members
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market