A chiropractor blames your earrings for draining your gallbladder. A biohacker says nicotine is a productivity upgrade and a cigarette beats a McDonald’s salad. Then we hit the deep end: urine therapy “studies,” aged urine enemas sold as stem cell therapy, yoni steaming as hormone healing, detox wrap services that look like garbage bags, and the evergreen classic of butthole sunning. It’s funny until you realize how many people are taking this seriously. 

We’re joined by Mallory (Instagram: @this.is.mallory), who spends her time tracking capital-W Wellness and the way wellness misinformation spreads across platforms. Together, we break down the playbook: confident delivery, spooky toxin language, scientific-sounding words, meaningless graphs, and a steady drip of “the government doesn’t want you to know.” We also talk about why it’s gotten harder to discuss wellness without bumping into American politics, identity, and the whole “do the opposite of experts” vibe. 

Along the way, we pull out the practical takeaways: how to spot a grift, why extreme content goes viral, what questions to ask before trusting a wellness influencer, and where experimentation crosses the line into dangerous medical advice. If you’re exhausted by health hacks, detox claims, and algorithm-driven outrage, this one will feel like a reset. 

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