Wear Wag Repeat: Grow Your Pet Industry Business Online

In the span of 5 years, Liz Wilcox grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure businesses where she teaches entrepreneurs to simplify the whole “email marketing thing”.

She’s best known for her 4500+ user email marketing membership (I’ve been a member for 3 years), her 20 Minute Newsletter technique, and the Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe.

In this interview, Liz goes along with my Networking Theme of Q4 and highlights how email is an amazing tool for collaboration and connection.

We talk about:

• How to use email to build real connections with your subscribers
• How sharing other people’s content in your emails builds your trust and authority

Liz also told me the story of her first digital product. It was a collaboration with other RV travel bloggers back when she had her first website. While telling this story, Liz invites you to steal her idea for a pet-inspired twist! I’m so in… wait until you hear it and reach out to me if you want to collaborate on this idea!

→ Get your paws on Liz Wilcox’s FREE email templates!

This November I have a lot of exciting content and events designed to help you grow your pet business. We're continuing our Q4 theme of Networking and Collaboration.

Here's what's on deck:

• November 13: 2nd Petpreneur Virtual Netwokring event. This is free to attend, register here: wearwagrepeat.com/petworking  
• Thank you to my co-hosts who are helping make this event a success! Wear Wag Repeat Society Members: Beth Lambert of Fuzzy Face Media, Alexandra of Bella B's Barkery, Jessica Bay of Templates for Pet Pros and Sharon of Sharon and Teddy Take the City. 
• November Guest Expert: Enjoy an exclusive interview with email marketing expert Liz Wilcox who talked to me about how collaborating and connecting through email can build trust and grow your business. 
• BlogPaws LiVE: I'm attending a pet content creator conference in Boulder, CO where I'll speak on a panel about Diversifying Success. 
• Black Friday: I have a special offer on Wear Wag Repeat Society planned for you. If you attend the November 13th Networking event, you'll get early access to this deal! 

What do you have going on in November? Connect with me on Instagram @wearwagrepeat and tell me what's going on in your pet industry business. 

I’m so excited to have Lashonda Geffrard, the founder of Black Pet Business Network as my first podcast guest of Q4. This quarter is dedicated to learning about collaboration and networking. Something Lashonda is an expert at!

In this conversation, she shares how she came up with the idea for the Black Pet Business Network. It was born from a desire to connect with grooming shop owners during the pandemic to see how they were running their businesses amidst shutdowns and quarantines.

It's Q4 and here at Wear Wag Repeat the theme is collaboration. All podcast episodes, work in Wear Wag Repeat Society and other resources are dedicated to supporting your networking, collaborations and partnerships. 

Here's what I have in store for October to help you grow your pet business:

Expert Interview with Lashonda Geffrard, CEO of Black Pet Business Network and owner of The Paw Shop, a grooming salon in Orlando, FL. We're talking about networking and how to diversify your community with real action steps. I'm already implementing her advice!

Wear Wag Repeat Society Lesson: Going live today, in my membership for petpreneurs we're looking at how to make the most or virtual networking, how to find networking calls or local events and how to make sure people can figure out how to contact you (an essential part of finding new collaborators!)

Speaking of virtual networking… you’re invited to my Petpreneur Virtual Networking event on October 9th. RSVP for this free event! 

We made it to the end of the Blogging quarter in Wear Wag Repeat! I've shared amazing guest interviews and lessons about why you need to blog for your pet business and how to make the most of your content so it drives traffic and sales long term. 

In this episode I answer a question that came up from a Wear Wag Repeat Society member. What do you do after you hit publish on a new blog post?

So here you go... 5 things I do after a blog post is published.

Catch up on Expert Interviews about Pet Blogging:

• Ep 323 What to Blog About to Drive Sales with Pamela Keniston, Big Paws Marketing
• Ep 326 Plyaing the Long Game with Content That Serves Your Audience with Caitlin Brown, Sparkles & Sunshine
• Ep 330 How Online Authority is Essential to SEO for Pet Bloggers with Jessica Shipman, BlogPaws

We've also covered blogging in lessons this quarter in Wear Wag Repeat Society:

• Internal Linking and How to Optimize Existing Blog Posts
• How to do Keyword Research to Write Posts that Help Your Audience
• KeySearch Demo, LinkWhisper Demo and more!

Join Wear Wag Repeat Soceity to learn how to grow a profitable pet business alongside like-minded pet lovers!

I'm hosting FREE petpreneur networking calls. The first one is October 9th. Save your spot! 

If you’ve been listening to this podcast lately, then you know how important blogging is for your pet business. But does it still feel overwhelming? Then you’re going to love today’s expert interview with Jessica Shipman, the accomplished COO and CMO of BlogPaws.

Jessica and I explored some exciting trends and tactics that every petpreneur will find useful when it comes to keeping their blog organized and efficient. 

We’re both excited about the shift back to long-form content! Jessica shares great advice on how to adapt your blogging and social media strategy to today's algorithms. 

We also cover these pet business blogging tips:

• The top three SEO essentials you need to focus on when creating new blog posts.

• How to create a content catalog and track your blog's performance using a tool such as Airtable.

• What a content brief is and how it can streamline your writing process, making your posts more effective and focused.

• The importance of Google's E-E-A-T (Experience, Expertise, Authority, Trust) guidelines and how to apply them to build trust with your audience.

Join me for BlogPaws LiVE in Boulder, CO, this November 15-16 and use my discount code for $30 off your registration! CODE: TORI30

It's September, and there's a lot of exciting things coming up this month! Listen to this solo episode with Tori Mistick, founder of Wear Wag Repeat, to learn about pet business strategies and events to grow your impact this month. 

Topics discussed: 

• Wear Wag Repeat Society's September Blogging Challenge is off to an exciting start! Pet pro members are setting blogging goals for the month from 1 post to 30 posts! I'm excited for weekly co-working sessions together. 

• September Expert Interview: Jessica Shipman, COO & CMO of BlogPaws. We talk about how to keep your blog content organized so you know you’re writing about the most strategic topics for your business, and she explains why Google’s new EEAT framework

• Register for BlowPaws LiVE Nov 15-16 in Boulder, CO, get $30 off with TORI30.

• I will be giving 2 talks at Pet Sitter World in Niagara Falls, NY with Pet Sitters International. That event is September 19-21. 

• Stay tuned for big Virtual Petpreneur Networking Events coming up in Q4!

Join the September Blogging Challenge that kicks off on Tuesday, September 3rd!

It's happening inside Wear Wag Repeat Society: https://wearwagrepeat.com/society/

This question came up on the monthly Hot Seats call in my membership, Wear Wag Repeat Society. How do you know if keyword research for blog posts is really worth it? Can you show an example of a blog post written with keyword optimization and one without?

Yes! I happen to have 2 great examples to illustrate this answer and I'll cover them in this special audio and video episode of the Wear Wag Repeat Podcast. 

The 2 blog posts I'm using as an example are:

1. Keeping Up with the Jones' Dog: Dealing with Dog Mom Guilt
2. Indoor Enrichment for Dogs: Ideas to Entertain Your Dog at Home

You'll see (or hear!) that the blog post I did keyword research for has performed much better over time than the one that I am equally passionate about, but didn't do keyword research for. 

Want to learn more about blogging for your pet business? Check out Wear Wag Repeat Society! 

See the video version of this podcast episode on my YouTube channel. 

Do you feel like your blog posts are like a collection you started a long time ago and now they just sit on the shelf and collect dust?

Blogging can be discouraging if you’re not seeing traffic and results from your posts. Q3 theme - July interview with Pamela Keniston and solo episodes from me. Our August expert is Caitlin Brown from Sparkles and Sunshine Blog. I’ve known Caitlin for years and I’m always so impressed by the perseverance she has to keep creating fun, engaging and helpful content. Caitlin creates a lot of content and she’s a data nerd as much as I am, so I’m excited to share this conversation with you. Everything we discuss applies to bloggers like us and pet business owners who use blogging as a marketing strategy.

We share advice on playing the long game when it comes to your blog content and why it’s so important to write helpful content that serves your audience. If you’re putting a lot of effort into these posts, they should still be relevant a year or two from now. Or even 10 years later, like some of my most popular blog posts!

We touch a bit on keyword research, but if you want to learn more about that go listen to last month’s episode for a deeper dive. If you’re in my membership, WWR Society, we also have several lessons including screen share videos on how to find the right keywords to blog about.

OK… bit finally, Caitlin and I also talk about Pinterest on this episode. We are both big believers in Pinterest because it continues to drive a ton of traffic to our blogs. If you need help with Pinterest, make sure you’re on my email list so I can let you know when Pinterest for Petpreneurs Live is happening. Pinterest works a lot like Google, you need to give it time for momentum to build. When we do the live round of my Pinterest course we’ll be focusing on pinning winter content.