Are you ready to embrace change in the social media landscape? This week, I share my 2nd best piece of advice for growing your pet industry business.

Discover how diversifying your marketing presence can shield you from the ding dongs running our social platforms and keep those dream clients rolling in! 

• Don't depend solely on one social media platform.

• Reach your audience across multiple channels.

• Focus on sustainable, profitable growth and joyful engagement.

 Need to learn how to use email marketing, blogging, SEO, Pinterest and more? Lessons on how to use these strategies are included in the Petpreneur Resource Library inside Wear Wag Repeat Society!

Join now for 2 weeks for just $24: wearwagrepeat.com/society

As soon as you join, I'll invite you to a welcome coffee chat so I can personally get to know you and your pet business goals. 

Other links: Marie Forleo's B-School is opening soon! Get on the waitlist

Do you have a word of the year that inspires your pet business or your life with your pets? My word of the year for 2025 is inspired by hard times I'm currently going through with my dog Lucy. It's important for me to be present and not try to multitask. 

By living my word of the year, I'm already seeing positive impacts on my stress level and how much I can enjoy every day with Burt and Lucy. After you listen, tell me about your word of the year and how it's driving your pet business success for 2025!

In this episide you'll hear about:

• Tori's challenging December: Lucy's health issues and the vet's diagnosis of a splenic mass, which usually means cancer.

• Decision-making: Opted for no surgery, focusing on Lucy's quality of life and holistic care.

• Tori's 2025 word: "One thing at a time" to simplify, focus, and live in the moment.

• Wear Wag Repeat Society: New features, including office hours and monthly member spotlights. Join now to book a kick-off coffee chat with me: https://wearwagrepeat.com/society 

• Podcast goals: Focus on solo episodes, consistent releases, and insights into Tori's pet business growth.

In this episode, I’m talking with super-connector Stacy Pong. It’s a funny story… we met through a virtual networking event, and I found out that she’s a networking expert and even runs a membership about it! So it felt like it was meant to be for her to be the final podcast guest to wrap up the networking and collaboration theme of this quarter here at Wear Wag Repeat.

I loved talking to Stacy because she’s not directly in the pet industry - although she does have an adorable corgi named Hashbrown! I’ve found that getting business and marketing ideas from people outside of our industry can be very inspiring.

Stacy shares actionable tips for how to make the most of networking as an introverted pet pro including example questions that you can use the next time you find yourself in the middle of some awkward small talk. Check out her W.I.N. framework below!

I also love her advice about being “sticky”! That will get your brainstorming wheels turning. If you want to talk about any of the ideas here and how to best apply them to your business, that’s what we do every month in Wear Wag Repeat Society.

In this solo episode, Tori Mistick shares all the exciting plans and updates to serve your pet business in December, the final month of Q4 and our Networking and Collaboration theme! Here’s what’s happening:

• WWR Society Lesson

  • Focus on crafting an action plan for your dream partnerships and collaborations in 2025.
  • We’ll brainstorm, work backwards to create a plan, and put actionable steps in our calendars.
  • I’m here to help you turn those dreams into reality!

• WWR Society Meetup

  • Mark your calendars for December 18th — our last meetup of the year!
  • Can’t wait to unveil the revamped membership for 2025, which will be my main focus next year!

• From December 9-31, I’m offering massive discounts on pet business services, courses and coaching:

  • 1:1 Strategy Sessions
  • Pinterest Masterclass
  • Email Welcome Sequence Writing Services
  • Deals range from 25% off to $300 off—details coming Monday, December 9. Spots are limited!

• Final Networking Event

  • December 11: The last Petpreneur Virtual Networking event of the year. Don’t miss it!
  • RSVP here: www.wearwagrepeat.com/petworking

• Podcast Guest Interview

  • Tune in next week for the final guest interview of the year with Stacy Pong, founder of The Exchange.
  • Stacy shares brilliant tips on how to make yourself “sticky” when meeting new people!

It’s a busy month, but I’ll be taking a much-needed break over the holidays. For those of you still working, taking care of pets, and running your businesses — I see you, and I’m so grateful for your support this year.

Let’s finish strong and gear up for all the amazing opportunities waiting for our pet industry busiensses in 2025!

In the span of 5 years, Liz Wilcox grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure businesses where she teaches entrepreneurs to simplify the whole “email marketing thing”.

She’s best known for her 4500+ user email marketing membership (I’ve been a member for 3 years), her 20 Minute Newsletter technique, and the Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe.

In this interview, Liz goes along with my Networking Theme of Q4 and highlights how email is an amazing tool for collaboration and connection.

We talk about:

• How to use email to build real connections with your subscribers
• How sharing other people’s content in your emails builds your trust and authority

Liz also told me the story of her first digital product. It was a collaboration with other RV travel bloggers back when she had her first website. While telling this story, Liz invites you to steal her idea for a pet-inspired twist! I’m so in… wait until you hear it and reach out to me if you want to collaborate on this idea!

→ Get your paws on Liz Wilcox’s FREE email templates!

This November I have a lot of exciting content and events designed to help you grow your pet business. We're continuing our Q4 theme of Networking and Collaboration.

Here's what's on deck:

• November 13: 2nd Petpreneur Virtual Netwokring event. This is free to attend, register here: wearwagrepeat.com/petworking  
• Thank you to my co-hosts who are helping make this event a success! Wear Wag Repeat Society Members: Beth Lambert of Fuzzy Face Media, Alexandra of Bella B's Barkery, Jessica Bay of Templates for Pet Pros and Sharon of Sharon and Teddy Take the City. 
• November Guest Expert: Enjoy an exclusive interview with email marketing expert Liz Wilcox who talked to me about how collaborating and connecting through email can build trust and grow your business. 
• BlogPaws LiVE: I'm attending a pet content creator conference in Boulder, CO where I'll speak on a panel about Diversifying Success. 
• Black Friday: I have a special offer on Wear Wag Repeat Society planned for you. If you attend the November 13th Networking event, you'll get early access to this deal! 

What do you have going on in November? Connect with me on Instagram @wearwagrepeat and tell me what's going on in your pet industry business. 

I’m so excited to have Lashonda Geffrard, the founder of Black Pet Business Network as my first podcast guest of Q4. This quarter is dedicated to learning about collaboration and networking. Something Lashonda is an expert at!

In this conversation, she shares how she came up with the idea for the Black Pet Business Network. It was born from a desire to connect with grooming shop owners during the pandemic to see how they were running their businesses amidst shutdowns and quarantines.

It's Q4 and here at Wear Wag Repeat the theme is collaboration. All podcast episodes, work in Wear Wag Repeat Society and other resources are dedicated to supporting your networking, collaborations and partnerships. 

Here's what I have in store for October to help you grow your pet business:

Expert Interview with Lashonda Geffrard, CEO of Black Pet Business Network and owner of The Paw Shop, a grooming salon in Orlando, FL. We're talking about networking and how to diversify your community with real action steps. I'm already implementing her advice!

Wear Wag Repeat Society Lesson: Going live today, in my membership for petpreneurs we're looking at how to make the most or virtual networking, how to find networking calls or local events and how to make sure people can figure out how to contact you (an essential part of finding new collaborators!)

Speaking of virtual networking… you’re invited to my Petpreneur Virtual Networking event on October 9th. RSVP for this free event! 

We made it to the end of the Blogging quarter in Wear Wag Repeat! I've shared amazing guest interviews and lessons about why you need to blog for your pet business and how to make the most of your content so it drives traffic and sales long term. 

In this episode I answer a question that came up from a Wear Wag Repeat Society member. What do you do after you hit publish on a new blog post?

So here you go... 5 things I do after a blog post is published.

Catch up on Expert Interviews about Pet Blogging:

• Ep 323 What to Blog About to Drive Sales with Pamela Keniston, Big Paws Marketing
• Ep 326 Plyaing the Long Game with Content That Serves Your Audience with Caitlin Brown, Sparkles & Sunshine
• Ep 330 How Online Authority is Essential to SEO for Pet Bloggers with Jessica Shipman, BlogPaws

We've also covered blogging in lessons this quarter in Wear Wag Repeat Society:

• Internal Linking and How to Optimize Existing Blog Posts
• How to do Keyword Research to Write Posts that Help Your Audience
• KeySearch Demo, LinkWhisper Demo and more!

Join Wear Wag Repeat Soceity to learn how to grow a profitable pet business alongside like-minded pet lovers!

I'm hosting FREE petpreneur networking calls. The first one is October 9th. Save your spot! 

If you’ve been listening to this podcast lately, then you know how important blogging is for your pet business. But does it still feel overwhelming? Then you’re going to love today’s expert interview with Jessica Shipman, the accomplished COO and CMO of BlogPaws.

Jessica and I explored some exciting trends and tactics that every petpreneur will find useful when it comes to keeping their blog organized and efficient. 

We’re both excited about the shift back to long-form content! Jessica shares great advice on how to adapt your blogging and social media strategy to today's algorithms. 

We also cover these pet business blogging tips:

• The top three SEO essentials you need to focus on when creating new blog posts.

• How to create a content catalog and track your blog's performance using a tool such as Airtable.

• What a content brief is and how it can streamline your writing process, making your posts more effective and focused.

• The importance of Google's E-E-A-T (Experience, Expertise, Authority, Trust) guidelines and how to apply them to build trust with your audience.

Join me for BlogPaws LiVE in Boulder, CO, this November 15-16 and use my discount code for $30 off your registration! CODE: TORI30