Lance Bachmann had a tough childhood and had to work his way up.

After spending several decades in advertising, he decided to start his own full-service digital marketing agency. He learned from his past mistakes, sold the business, shifted his mindset, and seized on different opportunities as he added different companies in the trades to his growing portfolio group.

Over time, he not only became a great leader but also someone who had an innate talent to help companies scale and become incredibly profitable.

As the owner of LB Capital Group, Lance is on a mission to change the roofing industry to make it more of a demand and retail business for greater success. He stops by to share his entrepreneurial journey with us, his take on technology, and what his golden business principles are.

Join us as we discuss:

• [06:47] The “Why me?” versus the “Why not me?” mindset

• [10:44] How Lance decided he was going to change the roofing industry

• [16:27] Lance’s take on technology

• [18:41] Lance’s top golden business principles
  

Check out these resources we mentioned during the podcast:

• LB Capital Group

• Tommy Mello

• Ismael Valdez

• 1SEO

• ServiceTitan Masterminds Facebook Group
  

You can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here.

Know a business that could use a bit of muscle from ServiceTitan? Refer them here!

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