In this episode of Social Media Decoded, Michelle Thames explains why webinars and live events still convert in today’s marketing landscape and why many businesses believe they no longer work. She breaks down what actually kills conversions, how trust is built in live rooms, and the mindset shift required to turn visibility into real action.

What to do before and after a live event to support conversion

Creators who feel visible but not connected

Visibility works best when paired with clarity and direction

If you want help creating live experiences that actually convert, explore Visibility Power Hours or join The Collective for ongoing strategy and support. Links are available in the show notes.

Michelle Thames is a marketing strategist, speaker, and community builder who helps entrepreneurs turn visibility into real opportunities through intentional strategy and relationship-led marketing.

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