043 - Here's something they don't teach you in school: how to write a compelling, high-converting website for your business. And without that critical copywriting know-how, trying to conjure up words for your website can cause your brain to melt. It's painful. 

In this week's episode, I chat with fellow pet photographer and copywriter for the pet industry Kim Wishcamper. She shares some essential ingredients for an effective website, and gives us real-world examples of what to write to win over potential customers. Loads of actionable info in this episode! 

What To Listen For: 

• A simple way to reduce your bounce rate
• The subtle shift in your website copy that makes a dramatic difference
• Specific examples of sentences edited to be more powerful
• Why no one cares about your styrene-mounted prints!
• Which punctuation marks to embrace and which to avoid (yep, it matters)
• Formatting tips to make your visitors linger longer

You'll also find a handy checklist linked in the show notes below, with tips from our convo plus a few extras. Use it to audit your website and see which copy improvements you can make.   

Hungry for more high-level help with copywriting and the other critical pieces of your business? Join me, Kim and five other (ridiculously talented) coaches inside the Hair of the Dog Elevate program for laser-focused support on building the business of your dreams. Applications open now!

Resources From This Episode: 

• Checklist for an Irresistible Website (free download)
• Lint Roller Productions
• Kim's Instagram
• Building a StoryBrand, by Donald Miller
• Hair of the Dog Elevate (enrollment now open!)
• Hair of the Dog Academy
• Hair of the Dog Facebook group

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business?  Elevate helps you do just that.
• Check out our recommended gear and favorite books.