We're Not Marketers

Timestamps:

00:00 Introduction and Host Introductions

01:18 The Importance of Training in Product Marketing

01:54 Identifying Unique Superpowers

07:18 The Value of Formal Education and Certifications

16:42 Applying Knowledge in Real-World Scenarios

19:41 Leveraging Data Analytics in Product Marketing

26:13 Continuous Learning and Networking

33:01 Conclusion and Newsletter Promotion

Show Notes:

• Million Dollar Consulting
• Yi Lin Pei’s The PMM Dream Job Blueprint 
• Ready for Launch
• B2B Messaging Course
• Yerba MATTTEEEEEE

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Timestamps

00:00 Introduction and Host Intros

01:07 Meet Our Guest: Carlota Guell

03:28 Are Product Marketers Actually Marketers?

08:18 B2B vs B2C Marketing Insights

20:36 The Emotional Buying Pyramid

24:22 Fun Lightning Round with Carlota

26:43 Closing Remarks and Where to Find Carlota

Show Notes

Product Marketing Stories podcast

Carlota Guell's LinkedIn profile

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Timestamps:

00:00 Welcome to the Misfit Podcast: Unveiling the World of Product Marketing

00:16 Special Guest Harvey Lee: From Business to Rockstar

01:45 The Great Debate: Are Marketers Really Marketers?

05:14 A Dive into Marketing History with the McElroy Memo

12:01 The Evolution of Product Marketing in the Digital Age

18:43 Navigating the Pathways to Becoming a Full Stack Marketer

21:45 The Journey from Sales, CS, to Product Marketing: A Comparative Analysis

26:42 Debunking Marketing Myths: Beyond 'Build It and They Will Come'

27:58 The Importance of Marketing Training and Accessibility

28:51 Harvey's Journey: Leaving PMA and Embracing Advisory Roles

34:16 The Power of Fit in Hiring and Career Growth

38:29 Mastering Product Marketing: Skills, Training, and Community

41:13 Harvey Lee's Insights: Full Stack Marketing and Beyond

44:16 Connecting with Harvey Lee: Books, Awards, and More

Show Notes:

⁠ Below the Waterline Newsletter⁠

⁠Get his book Backstage Pass⁠

⁠Harvey's Website⁠

⁠Harvey's LinkedIn ⁠

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Show Notes

0:00 Standing tall in a "layoff-heavy" PMM job market w/ Yi Lin Pei

00:00 Welcome to the Misfit Podcast: Unveiling Product Marketing Mysteries

00:17 Introducing Yi Lin Pei: From Visual Artist to Product Marketing Pro

03:03 The Unique Role of Product Marketers: Strategists, Not Just Marketers

06:07 Mastering Product Marketing: Strategies for Success and Growth

10:15 The Torture Chamber Game: Tough Choices for a Product Marketer

21:05 Navigating Layoffs: Yi Lin's Perspective and Support for PMMs

21:39 Navigating the Challenging Job Market: Strategies and Insights

22:51 Differentiation in Job Applications: Standing Out in a Competitive Market

23:37 Career Switching Advice: Embracing Stepping Stone Roles

24:45 Personal Success Stories: Leveraging Unique Backgrounds for Career Advancement

27:15 The Importance of Differentiation Throughout the Hiring Process

32:03 Advocacy and Representation: Addressing Underrepresentation in Tech

38:35 Leadership and Advocacy: Supporting Underrepresented Groups in the Workplace

44:07 Yi Lin's PMM Superpower and Final Thoughts

Resources:

Courageous Careers Newsletter⁠

⁠Positioning for Growth podcast⁠

⁠Yi Lin Pei LinkedIn

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Timestamps:

00:00 Welcome to Season 2: The Unforgettable Comeback

00:55 The Big Reveal: Why We Faked Our Podcast's Death

02:59 Emotional Engagement and Its Impact

05:22 The Aftermath: Listener Reactions and Personal Reflections

12:53 Introducing the Newsletter: A New Way to Engage

15:52 The Misfit Community: Engaging with Our Audience

17:17 Kicking Off with Casual Banter

17:48 Deep Dive into Emotional Engagement

20:02 Exploring Product Marketing Challenges

24:58 Personal Growth and Professional Evolution

27:05 Embracing the Consulting Journey

33:06 Wrapping Up and Looking Forward

Show notes:

⁠We’re Not Marketers Website⁠

⁠Dying 4 Influence Newsletter⁠

⁠Ruben Studdard’s Sorry 2004⁠

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Timestamps:

01:45 WNM origin story

05:40 How we came up with the name

14:00 The skeleton branding

26:09 Consistency and humor in our marketing

31:28 Consistency in podcasting

34:43 Our differentiation and favorite guests

48:10 Survey results with Adam McQueen from Klue

01:03:14 Final verdict and end of the podcast?

Show Notes:

The original We’re Not Marketers post

Adam McQueen LinkedIn

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Timestamps:

01:39 The role of product marketing in the B2B landscape

03:14 Why website ownership and conversion rates matter for PMMs

04:42 Challenges and strategies to be aware when managing website messaging

06:52 The evolution and future of message testing

07:22 CEO's Role as a product Marketer in Startups

09:53 Why messaging is underestimated in B2B

13:05 Message testing and market trends

16:24 Advices for solo PMM on messaging

19:38 How to improve your message clarity and relevance

20:56 How to leverage customer feedback with your messaging

24:29 How Peep is building influence and engaging on LinkedIn

26:43 What makes Spryng different from other B2B events

29:42 The Messaging Torture Chamber

34:19 Where to find Peep and learn more from him

Show Notes:

Wynter

Hemingway App

Sales Pitch by April Dunford

B2B Messaging course

Spryng event 

Peep LinkedIn

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Timestamps:

02:47 Clara's Journey into Competitive Intelligence

03:45 Are Product Marketers Actually Marketers?

05:10 The Role of Competitive Intelligence in Revenue Generation

08:01 The Importance of Being Selfless in Product Marketing

10:33 Ideal Structure for Competitive Intelligence

13:02 Misconceptions about Competitive Intelligence

16:22 The Power of Competitive Intelligence Newsletters

19:21 Building a Content Creation Team

21:31 Investing in Competitive Intelligence

25:23 The Evolution of Competitive Intelligence

28:20 Handling Internal Requests and Prioritizing Competitors

34:00 Special Projects and Where to Find Clara

Show Notes:

Clara LinkedIn 

Back Office to Boardroom Spotify

Back Office to Boardroom Apple Podcasts

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Timestamps:

01:30 Zach Messler's Background and Journey

03:20 The Big Question: Are Product Marketers Actually Marketers?

09:26 Zach's Philosophy and Approach to Marketing

18:27 The Importance of Clarity in Messaging

20:11 The Hierarchy of Clarity

24:56 The Power of Context in Messaging

30:31 The Importance of Context in Problem-Solution Approach

31:44 The Role of Product Marketers and Its Challenges

32:28 Strategies to Enhance Product Marketing Role

33:12 The Power of Negotiation in Product Marketing

37:31 The Impact of Trade Shows in Product Marketing

39:52 The Art of Messaging in Product Marketing

48:23 The Essence of Product Messaging

Show notes:

Zach LinkedIn 

Never split the difference by Christopher Voss

Clarity Rules

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Timestamps:

00:24 The Importance of Data in Marketing

05:12 Effective Storytelling with Data

07:20 The Power of Positioning and Market Insight

11:57 The Balance Between Creativity and Metrics

16:42 The Challenges of Data Analytics in Product Marketing

21:17 Measuring Podcasts for Thought Leadership

24:00 The Problem of Instant Gratification

28:20 The Importance of Balance in Growth

31:26 The Role of Data in Guiding Initiatives

33:21 The Power of Gut Feeling and Hard Work

Show Notes:

April Dunford Positioning Podcast

FletchPMM Notion Cheatsheet

Devin Reed LinkedIn

ProductivePMM Notion Hub

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