We're Not Marketers

There are many different flavors of product marketers, whether you’re in-house or fractional like our host, you need to be aware of your special sauce 😉

The product marketing function is becoming more and more nuanced, so you need to know what you are good at and why these special skills matter with your expertise and work environment.

Megan Pratt went from senior PMM to director of PMM and was one step away from a VP position before she decided to go full-time as a fractional PMM.

Today, she’s coaching product marketers and helping companies as a fractional PMM. In this episode, we’re covering:

• Misconceptions we have about going fractional

• How to find your secret sauce as a PMM

• How to educate prospects on product marketing

• Learn how to say no without saying no

• Building your pipeline as a consultant

• Common gaps in product marketing

So join us, whether you’re a fractional, or in-house hire, and learn about a true expert on how to say no.

Timespan:

00:00 Introduction and Hosts' Banter

01:14 Introducing Special Guest Megan Pratt

06:09 The Value of Product Marketing

21:26 Personal Insights and Career Growth

26:25 Transition to Fractional Work

26:31 Challenges and Misconceptions of Going Fractional

30:48 Messaging Best Practices

31:13 Clarifying Roles and Responsibilities

32:23 Setting Boundaries in Freelancing

33:42 The Importance of Saying No

36:34 Building a Freelance Pipeline

50:56 Common Gaps in Product Marketing

59:42 Conclusion and Final Thoughts

Show Notes:

Product Marketing House

Megan’s LinkedIn

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Timeline:

00:17 - Meet Emma Stratton: Life Coach and Messaging Expert

03:03 - Are Product Marketers Actually Marketers?

06:45 - Embracing the Misfit Identity in Product Marketing

12:15 - Handling Messaging Challenges and CEO Fears

21:05 - Transitioning to Entrepreneurship: When is the Right Time?

26:50 - Work-Life Harmony: Balancing Energy Drainers and Energizers

32:35 - Avoiding Company Politics and Aligning Teams

38:15 - Real-life Example: Messaging for an Australian Data Company

45:07 - Emma’s Upcoming Book: Make It Punchy

47:10 - Torture Chamber Game: Cringey Marketing Terms

55:00 - Final Thoughts and Staying Connected with Emma

Show Notes:

Emma's book: Make It Punchy: How to Write Simple Tech Messaging That Wins Hearts, Minds, and Markets (Pre-order now)

Punchy messaging newsletter

Follow Emma Stratton on LinkedIn

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Timestamps:

01:36 PMM jobs and LinkedIn trends.

03:00 Discussion about job application experiences and interview etiquette.

05:00 Gab shares a story about a go-to-market assignment.

08:00 Eric shares a story about interviewing with a competitor.

12:00 Zach shares a story about a poor recruiting experience.

16:00 Eric discusses a job that ended up being a bad fit.

19:00 Discussion on hiring practices and candidate experiences.

22:00 Importance of clear expectations and roles in hiring.

24:00 The value of specific hiring criteria and trust in the hiring process.

27:00 The benefits of private communities for job searching.

30:00 Gab's experience with irrelevant job postings.

33:00 Eric and Zach discuss the value of consulting and contracting as a career approach.

36:00 Final thoughts on hiring practices and candidate experience.

40:00 Additional anecdotes and reflections on job search experiences.

45:00 Tips for navigating the PMM job market.

50:00 Closing remarks and promotions for the newsletter and sponsors.

52:00 Outro and end of episode.

Show Notes: 

⁠Inc Authority (LLC Formation)⁠

⁠Exit Five Community⁠

⁠Healthy Competition Community⁠

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Timestamps

00:43 Introducing of Julien Sauvage

01:57 Are Product Marketers Actually Marketers?

06:41 The Role of Boldness in Marketing

14:06 Event Branding Success at Clari

17:17 The Einstein Smart Speaker Flop

20:24 Reflecting on Dreamforce's Gimmicks

22:38 The Importance of Data in Product Marketing

24:43 Challenges and Realities of PMM

30:31 The Role of Copywriting in PMM

38:59 Final Thoughts and Farewell

Show Notes :

Julien’s LinkedIn

Content That Converts guide (by Devin Reed)

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Timestamps

1:00: Introduction of Pat Wall

5:00: Role of product marketers

7:00: CI and product marketing

8:30: Evolution of CI in Pat's career

10:00: Building a CI program

13:00: Effective sales enablement

15:00: Internal branding

17:00: "Torture Chamber" game

20:00: Engaging sales teams

24:00: Impactful enablement sessions

26:00: Leveraging top performers

28:00: Integrating CI and product marketing

30:00: Tips for building a CI program

32:00: Pat’s future projects

34:00: Thank you and closing remarks

Show Notes

• Pat’s LinkedIn

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Timestamps:

00:52 Discussing Target Audience

01:40 Horror Stories of Target Audience

05:14 Challenges in Messaging and Segmentation

14:23 Examples of Poor Market Segmentation

21:49 Effective Segmentation Strategies

32:15 The Power of Storytelling

34:35 Understanding Your Audience

38:19 Innovative Research Techniques

Show Notes:

• Mercury 
• Equals
• Arc Browser
• Figma
• Devin Reed
• Clayton Christensen
• Our website

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Timestamps:

0:00 The one word most miss in "product marketing" with Becky Trevino

00:16 Introduction and Hosts Banter

01:08 Introducing Special Guest Becky Trevino

01:55 Becky's Career Journey and Unique Perspective

02:49 Are Product Marketers Actually Marketers?

05:05 Defining Product Market Fit

07:44 Product Marketing Superpowers

10:12 The Art of Storytelling in Product Marketing

15:31 Torture Chamber: Tough Choices in Product Strategy

19:08 Should Product Marketing Live Within Product?

22:38 Building Strong Relationships with Product Managers

23:09 Navigating New Challenges in a New Role

24:50 Leading Commercial Reviews and Gaining Respect

26:03 Balancing Technical and Marketing Perspectives

27:55 The Role of AI in Product Marketing

33:33 Balancing Present Offerings with Future Roadmaps

Show Notes:

Becky Trevino LinkedIn 

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Timestamps:

01:05 Dave's Journey and Podcasting Tips

04:18 The Importance of Product Marketing

06:16 Early Stage Marketing Strategies

13:29 Building Trust and Influence in Startups

20:24 Positioning and Messaging Challenges

24:42 Addressing the Decline in Win Rate

25:24 Importance of Executing Positioning

25:57 Casual Conversation and Personal Interests

26:58 Messaging Torture Chamber

27:31 Marketing Strategies: Brand vs. Content

29:14 Event Marketing Insights

30:59 Simplifying B2B Marketing

34:38 The Role of Podcasts in B2B Marketing

41:23 Conclusion and Upcoming Events

Show Notes:

Founder Brand

Dave LinkedIn

Dave Kellog Blog

Exit Five Community

The Exit Five Podcast

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Timestamps

00:20 Guest Introduction: Anna Borbotko

06:17 TomTom's Evolution and Market Strategy

10:25 Challenges and Strategies in Enterprise Product Marketing

12:48 Cold Outreach Pilot Program

16:27 Enterprise vs. Startup Dynamics

18:30 The Evolution of Software Buying

19:13 Challenges in the Automotive Industry

19:32 Simplifying the Buying Process

20:47 Sales and Buyer Enablement

23:25 Marketing's Role in Buyer Enablement

26:15 The Importance of Effective Collateral

29:44 The Torture Chamber

33:17 Anna's Initiatives and Final Thoughts

Show Notes:

Anna’s LinkedIn 

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