We're Not Marketers

Timestamps:

01:37: Transitioning from non-profit to tech

2:02: Collin's background as a preacher up to product marketing

4:47: Are product marketers actually marketers?

7:32: Collin's approach as a founding PMM

09:32: Defining product marketing in a new role

11:16: The importance of building relationships

12:29: Balancing short-term and long-term goals

14:30: Leadership in product marketing

16:25: The importance of building credibility

18:12: Setting boundaries and building respect

21:11: The rule of reciprocity in product marketing

23:51: Sharing and building credibility  

27:38: Lightning round 

Show Notes:

Collin LinkedIn

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Timestamps:

01:02: Madison's journey to product marketing

02:11: Transitioning from B2C to B2B

02:58: Madison's current role and GTM strategy passion

05:37: Are product marketers actually marketers?

07:56: The disconnect between marketing and sales

12:11: The role of product marketing in Go-to-market

18:07: Building trust and influencing change in organizations

22:47: The shift from B2B to PLG

32:39: Where to find Madison and learn more about her work

Show Notes:

Madison LinkedIn

SaaS Secrets newsletter

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Timestamps:

01:17: Eric's layoff experience

04:12: Zach's layoff experience

10:24: The state of layoffs and product marketing in the US

12:34: Taking the solopreneur road after being laid off

14:00: The stress of the first 90 days as a PMM

15:53: Specialist vs. generalist PMM

18:27: How to position yourself as a PMM and be memorable

22:31: How can you make your next job search a success

Show Notes:

Emma Stratton LinkedIn

Product Marketing Alliance Salary Report

Personal Positioning from Tamara Grominsky

Practical Positioning Guide from Jess Petrella

TealHQ.com - CRM for job search

Stillhiring.today - Job board

Lavender AI - How to write great email to hiring managers

Aligned - Digital Salesroom to showcase your work

Healthy Competition - CI Community

PMMCamp - Product Marketing Community

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Timestamps:

04:14: Are product marketers actually marketers?

08:15: What is easier: being a generalist PMM or a specialist like in CI?

12:05: Is it easier being in competitive intelligence than product marketing?

15:03: Does category creation matter in competitive intelligence?

19:30: Biggest mistakes you can make on competitive intel

24:20: How to command respect as a PMM

28:12: How to break into CI as a PMM

38:35: Where to find and learn more about Andy

Show Notes:

Andy LinkedIn

Healthy Competition LinkedIn

Healthy Competition

Ready for launch {March Cohort}

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Timestamps:

00:54: Are product marketers actually marketers?

02:26: PMM would be terrible CMOs

03:36: The ideal reporting structure for product marketers

05:21: How to create good product marketing fundamentals

09:00: Balancing strategy and execution

15:44: How much important is copywriting for PMMs?

18:53: Defining product marketing within your organization

23:04: Category creation and Tamara’s take

24:41: Evaluating a product marketing role

Show Notes:

PMMCamp

Ready for launch {March Cohort}:

Tamara's LinkedIn

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Timestamps:

00:55 - How PMMs should drive revenue

05:46 - The focus on leads vs. the focus on revenue

08:18 - How to make sure PMMs drive revenue

10:45 - Why stakeholders don't understand the impact of messaging

16:16 - Balancing strategic projects with tactics as a PMM

22:46 - How to manage ongoing requests

27:38 - How to enforce a research phase on strategic projects

31:50 - How to help change priorities internally

35:46 - What to do if you're doing more lead gen than revenue capture?

Show notes:

Olivine and Winter - B2B Messaging Course

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Anthony LinkedIn: https://www.linkedin.com/in/anthonypierri/

FletchPMM Website: https://www.fletchpmm.com/

Fletch Notion Database: https://buy.stripe.com/fZeeYe1tBc2C37y3ct

Good Hangs Spotify

Timestamps

01:41 - How Anthony predict if a client project will go well

02:21 - Why referrals don't work for FletchPMM

03:41 - Anthony LinkedIn GTM strategy and how they attract clients

06:50 - Are product marketers, actually marketers?

09:33 - VCs without marketing background are shaping bad homepage messaging

18:35 - How FletchPMM works with in-house marketing teams

21:16 - Why is there so much bad messaging in B2B marketing

24:30 - The Beachhead Approach for your homepage

28:15 - How to find and connect with Anthony

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Jason LinkedIn: https://www.linkedin.com/in/oakleyjason/

PMM Files Website: https://pmmfiles.com/

The Productive PMM Website: https://productivepmm.com/

Ready for Launch Course: https://maven.com/course-crew/readyforlaunch

Timestamps:

02:08 Are PMMs actually marketers?

03:43 The biggest challenge of founding PMMs at early-stage startups

05:38 How to prioritize to be a more productive PMM

15:34 Why Jason started ProductivePMM

18:56 Important skills of founding PMMs

23:47 The fundamentals of product marketing and how they back up strategy and execution

26:46 Most common pitfalls for product launches

32:14 Where to find Jason and to get more information 

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Most PMMs feel sellers don’t do what they tell ’em. Ears fume after listening to a random customer call recording because a sales rep decided not to stay on message. Sellers feel no different about PMMs.

90% of sales and marketing professionals point to several disconnects across strategy, process, content, and culture. (LinkedIn, 2020). It’s astounding! How can two professions, most focused on the customer persona, stand at odds like Will Ferrell & John C. Reilly in 2008’s Stepbrothers?

in this next episode, our co-hosts speak on the most common challenges between marketing and sales teams. How to navigate those dynamics to be a better friend to sellers that PMs can’t get from any product roadmap. And, the co-hosts share tips you can use to foster instant karma points with your selling partners.

Time Stamps:

00:16 Introduction and Discussion on Marketing and Sales Silos

01:11 The Challenges of Being a Solo Marketer in a Startup

01:31 The Misunderstanding of Product Marketing’s Role

02:45 Sales Leaders’ Perspective on Marketing and Sales Goals

04:19 Strategies to Elevate Authority with Sales

05:02 The Importance of Crafting Effective Messaging

06:59 The Role of Product Marketing in Assisting Sales

10:50 The Value of Repetition and Persistence in Marketing

11:35 The Struggles and Solutions in Sales Enablement

13:50 Conclusion: Breaking Down Silos and Building Team Comradery

Hosted on Ausha. See ausha.co/privacy-policy for more information.

This podcast episode centers around the challenges faced by product marketing managers in conducting their jobs and ensuring their roles are correctly understood in their respective organizations.

Our three co-hosts share personal experiences and frustrations, highlighting issues such as being undervalued in strategic processes, difficulty in role definition, job insecurity, and the need for having a centralized decision-maker in positioning and messaging.

They discuss the growing specializations in product marketing and highlight the urgency for product marketers to align their interests and job expectations with these evolving roles. Our co-hosts also highlight the upcoming ‘product marketing superstar’ guests who’ll be in later episodes to share their experience and expertise in being rockstar PMMs.

Sections:

0:00 How to fortify the value as a PMM in your org when you’re at your wits end.

00:28 Why prior experience matters to how you view product marketing

01:33 Why we wanted to create this podcast, in the first place.

03:15 Learning from PMMs, a few steps ahead of you.

05:05 Future of PMM and sense of belonging in your career today

Hosted on Ausha. See ausha.co/privacy-policy for more information.