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In September 2023, Will Guidara told us the story of how he used two words to turn a middling brasserie into the best restaurant in the world. Those two words? Unreasonable hospitality.
We're running that episode again today because, well, it's one of our all-time favorites. And because Will is coming back on the show on Monday to discuss his brand-new book, Unreasonable Hospitality: The Field Guide. Consider this the appetizer.
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By Next Big Idea Club4.4
12221,222 ratings
In September 2023, Will Guidara told us the story of how he used two words to turn a middling brasserie into the best restaurant in the world. Those two words? Unreasonable hospitality.
We're running that episode again today because, well, it's one of our all-time favorites. And because Will is coming back on the show on Monday to discuss his brand-new book, Unreasonable Hospitality: The Field Guide. Consider this the appetizer.
Sponsored By:
Fabric — Join the thousands of parents who trust Fabric to help protect their family at meetfabric.com/nbi
Factor — Head to factormeals.com/idea50off and use code idea50off to get 50% off your first box
Granola — Get three months free at granola.ai/idea
Shopify — Start your $1/month trial at shopify.com/nbi

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