Rick Ross is one of the most successful musicians in the world, but few realize he also dabbles in the world of consumer packaged goods (CPG). So, what can CPG professionals learn from the hip-hop legend? I’ve always believed that hip-hop and CPG entrepreneurship are linked together. This is probably why you see so many hip-hop artists that are involved with CPG entrepreneurship or investing in this consumer sector. While his overall business activity is lower compared to Jay Z, you might be surprised to learn that Rick Ross is an active investor across the CPG industry. Interestingly, Rick Ross and Jay Z both got their start in the CPG world through the same alcoholic beverage entrepreneur. Brett Berish, CEO of Sovereign Brands, who founded Armand de Brignac (aka Ace of Spades), also founded the sparkling rose brand Luc Belaire. In 2013, Rick Ross became essentially the brand’s ambassador, which skyrocketed Luc Belaire in the rap game. A decade later, there aren’t many artists as synonymous with a particular brand quite like Rick Ross is with Luc Belaire…even earning himself the nickname Rick Rozay. Likely due to the successful longtime partnership, Rick Ross is also involved in several other Sovereign Brands alcoholic portfolio companies. Now…Rick Ross might be best known for his alcoholic beverage investments, but he also dabbles in the packaged food side of the CPG industry (Rap Snacks and CTRL). It’s also my belief that lyrics from his extensive catalog of music spanning more than a decade and quotes from various interviews will provide strong lessons for any CPG professional. I picked out a handful of my favorites that I know will bring you value…

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