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In this episode of Built Online, we talk with John Sampogna, co-founder of Wondersauce, a business acceleration agency that helps brands grow through digital innovation, creative strategy, and storytelling. John shares how brands can accelerate growth by treating e-commerce like a "living, breathing product." He breaks down common pitfalls like choice paralysis and explains the difference between product and brand storytelling.

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JOHN SAMPOGNA:

- Website: https://wondersauce.com/

- LinkedIn - Wondersauce: https://www.linkedin.com/company/wondersauce

- LinkedIn - Personal: https://www.linkedin.com/in/johnsampogna/

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