What do academics have to offer that practitioners do not already have? They have the data academics want. They can analyse it by themselves, sometimes better than academics. They are also not reading our articles. So why would academics bother engaging with them? Why should we even bridge that perceived or existing gap between theory and practice? Because academics need to dip their toes into practice, and they need to mingle with industry to stay relevant. So says Jonny Holmström, director and co-founder of the Swedish Center for Digital Innovation. He has been at the forefront of doing academic research that blends theory and practice, rigor and relevance, and he knows a thing or two about how to do so successfully. His secret? Maximize the gap between academics and practitioners, don't close it.

References

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