Dave and Shannon kick off episode 682 by reframing a core entrepreneurial question: not “define success,” but “what are you building toward?” They discuss lifestyle businesses without stigma, urging founders to articulate what they truly want—more time, flexibility, specific experiences—and to design daily systems that move them toward that vision. Shannon shares his “campfire” story concept as a motivating north star and notes that goals can evolve; you may already have much of what you’re after.

In the second half, Shannon tells the “pot of gold” story from an early warehouse lease, learning to take “chests of gold” off the table along the way. They stress balancing reinvestment with risk reduction, maintaining a reasonable war chest without starving life or business, and seeking outside counsel to counter radical optimism. Dave recalls Howard Stern’s heuristic of not investing personal money if others won’t, as a gut-check on viability. They close by inviting listener feedback on how others think about building, enjoying the journey now, and funding choices.

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