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In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the significance of keeping up with market trends in podiatry. They emphasize the importance of promptly adopting innovative equipment and practices to meet patient needs and outpace competitors. Using examples from Franklin's practice, they highlight the advantages of being a market leader and the potential drawbacks of hesitance. 

The duo emphasizes the role of patient feedback and industry events in identifying new opportunities and stresses effective communication to educate patients about new treatments. Despite technical glitches, the episode offers valuable insights into maintaining a competitive edge in podiatry.

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