What Every Wholesaler Does Wrong (LA 921)

Transcript:

Steven Butala:                   Steve and Jill here.

Jill DeWit:                            Hello, handsome.

Steven Butala:                   Start the teleprompter again.

Jill DeWit:                            I'm sorry. Are you all messed up now? Did I totally blow your mojo there?

Steven Butala:                   Who doesn't want to hear that?

Jill DeWit:                            Thank you.

Steven Butala:                   Who doesn't want to hear, "Hello, handsome," or, "Hello, beautiful"? I mean-

Jill DeWit:                            Thank you. I concur.

Steven Butala:                   I'm gonna start the teleprompter for the third time. Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala.

Jill DeWit:                            And I am Jill DeWit, broadcasting from sunny southern California.

Steven Butala:                   Today, Jill and I talk about what every wholesaler does wrong.

Jill DeWit:                            I love this topic.

Steven Butala:                   So do I.

Jill DeWit:                            It's really good.

Steven Butala:                   And it's simple.

Jill DeWit:                            It really is. Everybody's kind of going, "Okay, let me think. Do they not get the inspection? Do they miss something?" And it's nothing like that.

Steven Butala:                   Yup.

Jill DeWit:                            It's really good.

Steven Butala:                   Before we get into it, let's take a question posted by one of our members on the LandInvestors.com online community. It's free.

Jill DeWit:                            Katrina asks, "Hello, everyone. I have two questions I was hoping you could help me with. Question one: The cash flow from Land program. With the cash flow from Land program, we focus our attention on rural vacant properties in counties with a low census population density. Am I right to assume that with infill lots, we want to avoid the low population density counties? Can you explain in greater detail the type of market we should try to target? Are we looking for a large population, million plus, medium population, 500,000 to one million, or small population, 200,000 to 500,000, or even rural populations?" Do you want to do that one, before I go to question two?

Steven Butala:                   Yes.

Jill DeWit:                            Okay.

Steven Butala:                   The fact is this. This is a great question. Is it Katrina?

Jill DeWit:                            Mm-hmm (affirmative).

Steven Butala:                   This is a fantastic question. Where would you logically ... Let's apply reason. You know how we're all constantly saying, "Just apply some logic. Test for reason."

Jill DeWit:                            Exactly.

Steven Butala:                   Where would you logically want to buy a buildable piece of property, and who are you gonna sell it to? The answer to that question will give you the answer to where you should be sending out mail.

Jill DeWit:                            I want to buy in an area that there's building going on, for starters.

Steven Butala:                   Good. What else? That's exactly right.

Jill DeWit:                            I don't want to buy in a subdivision that somebody started and never finished, and there's three of 100 homes built, and there's tons of extra infill lots sitting there. I don't want that.

Steven Butala:                   This is awesome. We're applying linear thinking here.

Jill DeWit:                            Mm-hmm (affirmative). I want to go where the people want.

Steven Butala:                   Keep going.

Jill DeWit:                            Maybe I have a buyer.

Steven Butala:                   You nailed it.

Jill DeWit:                            Maybe-

Steven Butala:                   You nailed it. You could stop right there.