A great story about Picasso goes something like this.

The genius painter was at a Paris café when a fan approached and asked if Picasso could draw something on a napkin for her.

He obliged and, when he returned the napkin, he said, “That will be 1 million Francs.”

The woman was outraged. “How can you dare to ask for so much – it only took you 5 minutes to draw this!”

Picasso replied, “No, my dear. It took me 40 years to be able to draw this in 5 minutes for you.”

Now, you might wonder why I’m sharing this classic with you.

It’s about your ideas around your own self-worth and pricing your services. You might not be charging enough... but you're unsure about how high to go...? You're not alone. Here's how to start thinking about the problem productively.

Resources and Links

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Prime Fit Content – Engage the over-50 market

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