How do you market your gym and services to a specific audience? How do you get prospects into the gym for a sales talks – and then how do you turn them into members?

Well, Sherman Merricks and I get into it on this episode – who do you want, how do you talk to them, and why you need to sometimes stop talking and get comfortable with pauses in a conversation!

Sherman’s the co-founder of Lasso Framework, a marketing and consulting firm for gyms that he started after running his own gym for 13 years in Florida. With the over-50 market in particular, longevity is a keyword, and the marketing copy and images need to reflect who you want.

Anticipate the questions that can derail a sale, and don’t be afraid to lead the prospect to where he or she needs to be.

I enjoyed this conversation with Sherman, and I know you will, too. 

Topics Covered:
✅ Importance of Targeted Messaging and Imagery
✅ Sales Strategies for Gym Owners
✅ The Power of the Pause in Sales 
✅ Retention vs. Acquisition in Gym Memberships

Connect with Sherman Merricks here:
• Website: https://www.lassoframework.com/
• Email: [email protected]
• Facebook: https://www.facebook.com/sherman.merricks/photos
• Instagram: https://www.instagram.com/shermanmerricks5/

Connect with Jay Croft here:
• Instagram: https://www.instagram.com/primefitcontent
• LinkedIn: https://www.linkedin.com/in/croftjay/
• Facebook: https://www.facebook.com/jaycroft

For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com.

Email: [email protected]

Thanks for listening!