For this episode, let's revisit one of the classics by Strategy Skills, where we cover a topic about what happens if the client asks for proof of the strategy. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

365: What happens if the client asks for proof of the strategy? (Strategy Skills classics)

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Welcome to Strategy Skills episode 451, featuring an interview with an award-winning marketer, TEDx speaker and authority in harnessing the instinctive mind to accelerate brand and business growth,  founder and CEO of Triggers, Leslie Zane. Leslie is the author of The Power of Instinct: The New Rules of Persuasion in Business and Life. In her book, Leslie shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person's brain, not against it.   Leslie Zane is an award-winning marketer, TEDx speaker and the foremost authority in harnessing the instinctive mind to accelerate brand and business growth.      In her early career at P&G; and Johnson & Johnson, Zane championed the position that what people say is unreliable and that telegraphic cues are more powerful than direct communication, but her unconventional thinking was often disregarded. In 1995, she founded Triggers®, the first brand consulting firm rooted in behavioral science, where she continued to champion the primacy of the instinctive mind in brand decisions.   With her groundbreaking discoveries in boosting salience, the Brand Connectome® and Growth Triggers®, Zane and her team have delivered over $20 billion in incremental revenue for Fortune 100 clients.    Today Triggers’ strategies are evident in diverse fields from consumer-packaged goods, health care and insurance to fighting anti-Semitism, showcasing its versatility.    An alumna of Yale, Harvard Business School and Bain & Company, Zane is a recipient of the Congressional Women of Distinction and the Ogilvy Award. In 2021, she coined the term “Covid-stasis” forecasting the pandemic’s lasting psychological and behavioral effects.  Zane has been published in prestigious publications including Knowledge@Wharton, Harvard Business Review, World Economic Forum, Newsweek and Ad Age. Zane is a board member of El Centro Hispano, the leading non-profit empowering Hispanic immigrants with skills to thrive in the United States.   Get The Power of Instinct here: https://rb.gy/l3ofdo   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

451: Founder and CEO of Triggers, Leslie Zane. The Power of Instinct: The New Rules of Persuasion

Welcome to Strategy Skills episode 450, featuring an interview with the coauthor of The Venture Mindset: How to Make Smarter Bets and Achieve Extraordinary Growth, Ilya Strebulaev. This book offers a transformative playbook for delivering results in a rapidly changing world from a top Stanford professor and a technology executive. Packed with entertaining stories and scientific precision, The Venture Mindset is a must-read for anyone who wants to be better equipped for the era of uncertainty when industry, company, and career can be disrupted overnight. It will teach you more than how to simply survive. It’ll teach you how to win big. Ilya Strebulaev is the foremost academic expert on venture capital. He is the founder of the Venture Capital Initiative and David S. Lobel Professor of Private Equity and Professor of Finance at Stanford University’s Graduate School of Business, where he teaches a popular class on venture capital. Ilya’s research has been widely published in leading academic journals and featured by the Wall Street Journal, the New York Times, Bloomberg and the Harvard Business Review. He frequently leads executive sessions for senior business and government leaders around the world and has consulted for companies and investors on venture industry trends and corporate innovation. In 2023, he was named a Top Voice on LinkedIn. Get The Venture Mindset here: https://rb.gy/pcvoqr Here are some free gifts for you:  Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo  

450: Stanford Professor and Venture Capital Expert, Ilya Strebulaev. The Venture Mindset: How to Make Smarter Bets and Achieve Extraordinary Growth

Welcome to Strategy Skills episode 449, featuring an interview with the coauthor of Data Rules: Reinventing the Market Economy (Acting with Technology), Cristina Alaimo. In Data Rules, Cristina Alaimo and Jannis Kallinikos establish a social science framework for analyzing the unprecedented social and economic restructuring brought about by data. Working at the intersection of information systems and organizational studies, they draw extensively on intellectual currents in sociology, semiotics, cognitive science and technology, and social theory. Making the case for turning “data-making” into an area of inquiry of its own, the authors uncover how data are deeply implicated in rewiring the institutions of the market economy. Cristina Alaimo is an Assistant Professor (Research) of Digital Economy and Society at LUISS University, Rome. She holds a Ph.D. in Management, Information Systems and Innovation from LSE–The London School of Economics and Political Science, London. Her research focuses on the innovation brought about by data-based services and their consequences for organizations and society. Cristina’s work has been published in journals such as The Information Society, Journal of Information Technology and Research in the Sociology of Organizations. Cristina is currently Visiting Research Fellow at Surrey Business School, University of Surrey, UK. Get Data Rules here: https://rb.gy/uxjr0k Here are some free gifts for you:  Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

449: Navigating the New Data Rules, with Cristina Alaimo

Welcome to Strategy Skills episode 448 with Martin Gonzalez and Josh Yellin. Martin is the creator of Google’s Effective Founders Project and a frequent lecturer at Stanford, Wharton and INSEAD. Josh co-founded Google's first Startup Accelerator and is presently an organizational leader at Google DeepMind.   Josh and Martin are the authors of The Bonfire Moment: Bring Your Team Together to Solve the Hardest Problems Startups Face. In this book Martin Gonzalez and Josh Yellin outline the common traps startup teams fall into, and share their powerful one-day workshop that helps teams escape those traps. The unique process of The Bonfire Moment brings colleagues together for a full day of facing hard truths, noticing hidden dynamics, and gearing up for the intense challenges of startup life. When the constant hustle feels overwhelming, a team’s Bonfire Moment pulls them out of the day-to-day intensity to reflect and reboot.   Martin Gonzalez is the creator of Google’s Effective Founders Project, a global research program that decodes the factors that enable startup founders to succeed. He also works closely with Google’s engineering and research leaders on org design, leadership and culture challenges. Martin is a frequent lecturer at Stanford, Wharton and INSEAD, and has advised leaders across the Americas, Europe, Africa and Asia. He has been recognized as a Fellow by the Aspen Institute's First Movers Program and as a Thinkers50 Radar awardee, both for his contributions to shaping the future of management and leadership. He studied organizational psychology and behavioral science at Columbia University and the London School of Economics.   Josh Yellin co-founded Google's first Startup Accelerator and spearheaded its growth, reaching founders in 70 countries. Along with Martin, he co-founded Google’s Effective Founders Project. Josh recently spent four years as the Chief of Staff at Google Brain, and is presently an organizational leader at Google DeepMind. Josh studied biology at the University of Illinois and business at the Wharton School.   Get The Bonfire Moment here: https://rb.gy/lz7vud   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

448: Google’s Martin Gonzalez and Josh Yellin on Why Startups Fail

Welcome to Strategy Skills episode 447, featuring an interview with the author of The Year of Living Constitutionally: One Man's Humble Quest to Follow the Constitution's Original Meaning, AJ Jacobs. In The Year of Living Constitutionally, A.J. Jacobs tries to get inside the minds of the Founding Fathers by living as closely as possible to the original meaning of the Constitution. He asserts his right to free speech by writing his opinions on parchment with a quill and handing them out to strangers in Times Square. He consents to quartering a soldier, as is his Third Amendment right. He turns his home into a traditional 1790s household by lighting candles instead of using electricity, boiling mutton, and—because women were not allowed to sign contracts— feebly attempting to take over his wife’s day job, which involves a lot of contract negotiations.   A.J. Jacobs is a journalist, lecturer, and human guinea pig whose books include Drop Dead Healthy, The Year of Living Biblically, and The Puzzler. He is host of the podcast The Puzzler. A contributor to NPR, The New York Times, and Esquire, among other media outlets, Jacobs lives in New York City with his family.   Get AJ’s new book here: https://rb.gy/wir520 The Year of Living Constitutionally: One Man's Humble Quest to Follow the Constitution's Original Meaning Here are some free gifts for you:  Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo  

365: What happens if the client asks for proof of the strategy? (Strategy Skills classics)

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