#024. This is Part 2 with tips 6-10. To get tips 1-5, check out episode #010. 

We share tips six through ten for building a real candle business, not just making candles. We break down niche selection, email-first marketing, market feedback, legal musts, and why social followers don’t equal sales, then wrap with a bonus mindset shift.

• choosing a niche that creates superfans
• defining target customers and price anchors
• writing copy and designing packaging for one person
• collecting quality emails from day one
• using email for reliable revenue spikes
• running markets to read reactions and adjust
• keeping what works and pruning weak scents
• setting up EIN, business banking and insurance
• treating social as trust, not sales
• avoiding follow trains and bad audience data
• thinking like a business, not just an artist

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