The conversation explores the strategic approach to building a business from scratch in 2026, focusing on intentional planning, portfolio building, online presence, pricing strategy, and marketing. It provides insights into the challenges and strategies for new artists and small business owners, emphasizing the importance of client experience, networking, and brand alignment with personal values.

Takeaways

• Building a business from scratch in 2026
• Strategic and intentional business planning

Chapters

• 00:00 Starting a Business in 2012
• 10:12 Establishing Online Presence
• 16:29 Marketing and Networking