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What happens when two artists post on Instagram every weekday for an entire month? Spoiler: No viral fame, but they did book a DREAM client. 👇🏻

In this episode, Katie and Ilana dive into their recent social media experiment–sharing what it was really like to show up online five days a week for 30 days straight. From burnout and boundary-setting to unexpected wins and data deep-dives, this conversation is packed with honest reflections about showing up as creatives in a digital world that can feel…kind of soul-sucking at times. You’ll hear about what worked (and what didn’t), how they tracked engagement, and how those little things like saves and shares made all the difference. 

All that and more when you listen to this episode:

• Why creative energy isn’t always meant to be monetized
• What kind of content performed best and why
• How engagement metrics like saves and shares told a different story than likes 
• How consistency affected visibility (but not necessarily growth)
• Honest thoughts about Instagram burnout and boundary setting
• What happened with client inquiries 
• The power of human connection and authenticity on social media
• Why showing your personality (and even your pet) matters

Mentioned in this episode:

• Brick https://getbrick.app/ 
• Women of Type https://www.instagram.com/womenoftype 
• Good Hang https://podcasts.apple.com/us/podcast/good-hang-with-amy-poehler/id1795483480 
• Made by James Email List https://themadebyjames.com/7-days-of-design-gold/ 

Connect with Katie & Ilana from Goodtype

• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube

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Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!